Executive Director, Organic Traffic Growth Strategist

hace 5 días


Barcelona, Barcelona, España Gartner A tiempo completo

Discover a challenging opportunity to lead the development of our technical SEO strategy and drive organic traffic growth across Gartner Digital Markets.

About Us

Gartner Digital Markets is a business unit within Gartner, dedicated to empowering organizations to accelerate growth by embracing the right technology and services. With over 100 million annual visitors across four buyer destinations and 70 localized sites, we help software and service providers build their brand, capture demand, and understand their market.

Your Role

We are seeking an experienced Senior Leader to oversee our technical SEO efforts, ensuring that all Gartner Digital Markets brands are optimized for organic growth. This strategic role will involve partnering with product, engineering, and content teams to develop and execute a comprehensive technical SEO strategy, incorporating site page structure, URL structure, schema data, content strategy, core Web vitals, mobile Web strategies, and SEO analytics.

Key Responsibilities
  • Develop and execute a technical SEO strategy to increase organic traffic to buyer sites (Capterra, GetApp, Software Advice, UpCity) through on-page techniques such as title and meta-tagging, indexing, keyword ranking overall site architecture, and off-page techniques (link building, backlink profile, etc.)
  • Partner with Product & Engineering leaders on prioritizing and implementing Technical SEO improvements
  • Monitor and analyze site performance and review tracking metrics to drive enhancements and provide solutions to increase search engine ranking
  • Research and evaluate new traffic trends and identify new optimization opportunities, assess search outcomes related to sites or advertising/marketing campaigns
  • Conduct analysis for program effectiveness and use findings for market site enhancements and optimization of all programs
  • Develop an SEO testing strategy, including evaluating SEO testing tools and determining how to use them alongside traditional A/B experience testing tools
  • Lead a globally distributed team primarily based in Barcelona, Spain and Austin, TX, hiring and developing top talent, manage a positive group dynamic to foster a collaborative and innovative work environment
Requirements
  • 10+ years of Sales and Marketing experience, with demonstrated expertise with technical SEO and leading data-driven strategies
  • Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl, and Majestic
  • Knowledge and proven experience with International SEO
  • BA in Business, Marketing, or equivalent work experience, MBA degree preferred
  • Experience in strategic planning and execution, with proven ability to work collaboratively and drive solutions with technical teams
  • Extensive experience in strategy formulation, business planning, and strategy execution
  • Ability to synthesize complex ideas into simple, concise value statements and core messages to drive increased revenue and market awareness
  • Comprehensive understanding of competitive markets and how to build/maintain marketing strategies to reach target markets
  • Expertise to create and execute a strategic communications plan for various stakeholders/audiences
  • Strategic leadership skills; ability to craft and articulate a clear, consistent vision and implement effective operating plans
  • Demonstrated ability to create quantitative-based business analysis and develop clear business strategies
What We Offer
  • Estimated salary: $140,000 - $200,000 per year, depending on location and experience
  • Competitive compensation package, including benefits and perks
  • Opportunity to work with a global team and contribute to the company's mission
  • Professional development and growth opportunities
About Gartner

Gartner, Inc. is a leading research and advisory company that provides critical insights to help clients make informed decisions. Our commitment to equality, diversity, and inclusion drives our success, and we strive to create a workplace where everyone feels valued and empowered to succeed. Join us and discover a challenging and rewarding career opportunity.



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