Senior Director Growth Marketing Strategist
hace 3 semanas
Bynder, a leading digital asset management platform, is seeking a seasoned professional to lead our growth marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing strategies to capture, nurture, and convert leads across multiple channels, driving our growth and revenue.
Reporting to the Chief Marketing Officer, you will work closely with cross-functional teams in Sales, Content Marketing, Product Marketing, and Marketing Operations to design, plan, manage, execute, and optimize integrated digital, field customer and partner marketing campaigns. Your goal will be to generate leads, opportunities, and pipeline revenue.
Key Responsibilities:
- Lead and mentor Bynder's growth marketing team, aligning and advancing objectives, approaches, and practices through active participation in strategic planning, go-to-market strategy development, sales forecasting, resource planning, and budgeting.
- Work with Sales and Marketing Operations to set priority targets and Marketing-specific KPIs and establish reporting standards.
- Develop, plan, and execute integrated digital campaigns across paid and organic search, social, and referral traffic and continuously test and optimize landing page experience to drive conversions.
- Plan and execute field marketing plans across key geographies including industry, partner, and customer events to meet MQL, SQL, pipeline ARR, and sales targets.
- Execute specific campaigns including ABM, industry, and competitive take out campaigns that drive lead and opportunity creation in our ICP.
- Create and execute impactful nurture programs to improve conversion rates from leads to opportunities.
- Monitor and report campaign performance across the customer journey and sales pipeline, with granular tracking across relevant KPIs.
We are looking for a talented Growth Marketing Director who can drive our growth and revenue. If you have a proven track record of developing and executing successful growth marketing strategies, we encourage you to apply.
About Bynder:
Bynder is a leading digital asset management platform that enables teams to conquer the chaos of proliferating content, touchpoints, and relationships. Our platform is used by 1.7M users across 4,000 organizations, including Spotify, Puma, Five Guys, and Icelandair. We have eight offices around the globe and are looking for talented professionals to join our team.
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