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Ecommerce Strategic Account Executive
hace 2 meses
In this position, you will take charge of shaping, coordinating, and implementing Red Bull's eCommerce strategy across various channels, including Bricks 'N Clicks (e.g., Carrefour, Dia), Pure Play (e.g., Amazon), Delivery (e.g., Glovo), and Online B2B (e.g., B Grup, Makro) accounts.
Your entrepreneurial approach will be crucial in managing fast-growing and strategic clients within this emerging channel for Red Bull. You will oversee Pure Play accounts directly and provide guidance to Key Account teams on eCommerce strategies, formulating and executing business plans, spearheading initiatives to enhance online performance, and analyzing progress against established objectives.
To ensure success, you will collaborate closely with local Operations, Finance, and Marketing teams, as well as the Global eCommerce team.
Key Responsibilities
Areas that highlight your strengths:
All the responsibilities we will entrust to you:
As the eCommerce Manager, you will create, implement, and oversee annual eCommerce business plans that fulfill both Red Bull's and customer objectives for Pure Play and Delivery clients. You will collaborate with Red Bull Key Account teams to shape eCommerce priorities across Bricks 'N Clicks and Online B2B customers. Your responsibilities will include managing the promotional and pricing calendar, enhancing onsite visibility, planning volumes, and overseeing trade expenditures. You will leverage insights to drive actions that meet both customer and Red Bull business goals while executing Red Bull's marketing strategies to attract new users and stand out from competitors. You will improve online execution on retailer platforms by leading initiatives that identify and address performance gaps, positioning Red Bull as a category leader in the channel. Working alongside cross-functional teams, you will develop category and shopper insights for the eCommerce beverage and energy drink sectors, pinpointing and sharing best practices to engage new online shoppers and elevate the Red Bull brand across digital platforms. You will manage eCommerce sales and market share reporting, conducting quarterly business reviews to assess progress against sales and financial targets. Additionally, you will lead post-campaign analyses to evaluate effectiveness and optimize investments. You will collaborate with Red Bull Key Account teams to enhance eCommerce knowledge and ensure that business plans align with Red Bull's eCommerce strategies. You will guide cross-functional workstreams to deliver innovative solutions in close partnership with key stakeholders, including Finance, Operations, Marketing, Shopper Insights, and Global eCommerce. Utilizing data, insights, and new customer capabilities, you will identify and pursue new revenue and brand marketing opportunities. 5 years of experience working with global brands (preferably in the FMCG/grocery sector) or leading Pure Players/Bricks 'N Clicks/Marketplaces across sales, marketing, and insights functions. Proven eCommerce expertise is essential, ideally with experience in account management or online category management. Strong strategic thinking combined with a hands-on approach, adept at developing initiatives from the ground up, and a passion for driving projects to the next level. Excellent analytical skills and experience utilizing both internal and external data sources. Strong planning, prioritization, and project management abilities. Experience collaborating with Digital Advertising Agencies. Exceptional communication skills, including the ability to present and collaborate effectively. Strong negotiation skills and the capacity to influence a diverse range of internal and external stakeholders. Willingness to travel 10-20% of the time.Ecommerce Key Account Manager
Giving wings to people and ideas since 1987
In the 1980s, Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not just the launch of a new product; it marked the inception of an entirely new product category.
What drives us: Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning: Find your meaning and use your strengths to achieve it
The larger purpose behind your work is to contribute and add value to something or someone.
Freedom & Responsibility: Take real responsibility for yourself and your work
Having the freedom to approach your work in a way that suits you best.
Mastery: Love life, love work, love to challenge yourself
Transform your talents into strengths to excel in what you do.
