Brand Strategy Leader

hace 1 mes

Madrid, España Allianz A tiempo completo
Job Title: Brand Senior Expert

We are seeking a highly motivated and experienced Brand Senior Expert to join our Customer & Marketing team at Allianz. As a key member of our team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.

Key Responsibilities:
  • Develop a cohesive and compelling brand identity that aligns with our global purpose and brand principles.
  • Ensure the unique value proposition of the brand is communicated correctly across all touchpoints and audiences.
  • Work closely with creative teams to ensure visual and messaging elements align with the brand strategy.
  • Implement a consistent visual and verbal identity in the Spanish market across all touchpoints and connecting with our audiences.
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to assure that the guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all communications and in our more than 2.6K agencies (Points of Sales).
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales and Product, ensuring that the brand is well implemented.
  • Give support to the company when developing any brand material.
Requirements:
  • Previous experience in similar positions (minimum 5 years)
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar
  • Excellent relationship and communications skills
  • Spoken and written Spanish and English
What We Offer:
  • A hybrid working model, with flexibility, and offices adapted to your needs.
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company.
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
  • Social benefits for lunch and teleworking expenses.
  • Specific training in your field of activity and You Learn We Pay program.
  • Participate in our internal events, such as Oktoberfest, Halloween or the Christmas Party, for you and (if you have them) your children.

We are an equal opportunities employer and welcome applications from all qualified candidates. If you are passionate about brand development and have a strong background in marketing, we encourage you to apply for this exciting opportunity.

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