E-Commerce Head of Paid Marketing

hace 1 mes

Zaragoza, Zaragoza, España Best Recruitment Eu A tiempo completo
About the Role

We are seeking a highly accomplished E-Commerce Head of Paid to join our team at Best Recruitment Eu. As a key member of our Executive team, you will be responsible for driving the company's core marketing strategy and growth initiatives.

Key Responsibilities
  • Implement and own the marketing strategy for all business lines, with a focus on paid advertising and e-commerce.
  • Create and execute go-to-market strategies for new products and features, ensuring clear performance-oriented objectives and goals.
  • Develop and manage marketing campaigns across all digital channels, with a focus on ROI and KPI goals.
  • Track and improve key e-commerce subscription metrics, including CAC, LTV, Churn, and Payback Period.
  • Manage customer segmentation strategy and develop smart attribution modeling to reach the right audience with the right message.
  • Drive digital marketing positioning for all websites, including localization, SEO, SEM, and digital campaigns.
  • Lead a growth team of 3, evaluating new ways to increase efficiency and grow the team.
  • Build a high-performing integrated marketing team, identifying talent needs and hiring top talent.
Requirements
  • 8+ years of experience in marketing, with a focus on high-growth companies and e-commerce.
  • Hands-on experience with SEO and SEM tools, including Google Analytics, Google Ads, and Facebook Ads.
  • Self-starter, organized, and self-motivated, with the ability to define goals and prioritize work.
  • Strong analytical and strategic skills, with a creative and hands-on approach to marketing.
  • ROI-driven approach to marketing, with a strong attention to detail.

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