Horeca Channel Manager

hace 1 semana


Barcelona, Barcelona, España FrieslandCampina A tiempo completo

We are seeking a skilled Channel Marketing Manager to join our team at FrieslandCampina. As a key member of our marketing team, you will be responsible for developing and executing a local Horeca channel strategy based on food professional insights, competitor landscape, customer growth drivers, and business objectives.

  1. Develop and Execute Local Horeca Channel Strategy: Utilize your expertise to create a comprehensive strategy that drives business growth and customer engagement in the Horeca channel.
  2. Own the Local Horeca Strategy and Drive 12Q Plans: Take ownership of the local Horeca strategy and lead the development of 12Q plans that align with channel and operator insights.
  3. Collaborate with Sales Team: Work closely with our sales team to deliver impactful campaigns, including relevant trade promotions and fairs, that drive business results.
  4. Manage Product Portfolio Activities: Oversee product portfolio activities, including hero assortment, innovation, and renovation projects, to ensure alignment with business objectives.
  5. Create Value for Operators: Develop effective communication strategies that deliver value to operators, based on operator insights, guest trends, and top dishes.
  6. Utilize Data Analytics: Leverage data analytics to monitor performance and ensure maximum impact in the Horeca channel.
  7. Manage Local A&P Budget Spend and Forecast: Manage local A&P budget spend and forecast to ensure optimal resource allocation.


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