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Regional On Premise Business Development Manager

hace 2 meses

Las Palmas de Gran Canaria, Las Palmas, España Red Bull A tiempo completo

**Job Summary**

The Regional On Premise Manager has the overall responsibility for breaking down and implementing the national business plan in the assigned region. This role is the leader of the team and is responsible for optimizing sales, brand presence, and awareness throughout the On Premise channel.

**Key Responsibilities**

  • Be the credible voice of On Premise for Red Bull, ensuring effective communication and knowledge transfer within the regional and national teams.
  • Secure and optimize teamwork with all related business units, bringing the brand's premium values to life as a role model for the entire team and the On Premise network.
  • Constantly monitor image standards within the team and use your unique personality to showcase the premium brand and build effective relationships with strategically important customers and industry contacts.
  • Build and maintain a strong and highly effective team, leading and coaching direct reports in a motivational way to increase productivity and engagement.
  • Take ownership of the regional training plan, guaranteeing customized trainings and coaching on a benchmark level to ensure continuous development of the team.
  • Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets, spending sufficient time in the field with the team to evaluate progress.
  • Ensure continuous development within the team through proper succession preparation.
  • Take full responsibility for the development and implementation of the regional On Premise business plan, tailored to meet ambitious company goals.
  • Continuously evaluate execution by spending time in the field and setting up appropriate KPIs.
  • Set up a proper route planning to ensure excellence in coverage and execution, managing the team to drive horizontal and vertical growth.
  • Know your market like the back of your hand, spending an appropriate amount of time in the field to stay close to market dynamics and secure and optimize existing execution.
  • Maintain a sharp lookout for new opportunities and win them over for Red Bull.
  • Together with the OPMM, find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Premise environment.
  • Ensure availability, premium On Premise activation, and High 5 excellence at third-party and Red Bull events.
  • Plan and continuously develop the geographical area and team structure, including human resource evaluation and allocation.
  • Manage and optimize available team resources, such as budget and POS material effectively.