Global CRM Director

hace 1 día

Barcelona, Barcelona, España Galderma A tiempo completo

Job Summary:

Galderma is seeking a highly experienced Global CRM Director to lead the implementation of our global Sales Force Effectiveness (SFE) strategy in our global CRM system. As a key member of our team, you will be responsible for organizing, analyzing, and reporting on field data to drive Sales Force Effectiveness globally.

Key Responsibilities:

  1. Develop and Implement SFE Strategy: Work with Global Business Units (GBUs) and markets to define customer engagement strategies in CRM based on adoption ladders and segmentation per GBU/Brand.
  2. Drive Business Growth: Collaborate with Regional Commercial Heads to develop clear SFE strategies with country-level targeting, call planning, KPIs, objectives, and incentives, including a multi-channel engagement approach leveraging virtual solutions within the CRM.
  3. Lead Change Management: Drive change management required to implement this locally with sales and marketing teams.
  4. Ensure Consistency: Ensure consistency in business inputs and outputs, and how data is entered and organized in the CRM systems.
  5. Roll Out Standardized CRM Solution: Lead the global rollout of standardized CRM solution (Veeva Core) along with SFE dashboards across markets.
  6. Define Key Enhancements: Work with GBUs, markets, and global stakeholders to define key enhancements to the CRM capability and establish releases for continuous improvements.
  7. Develop SFE KPIs: In partnership with Global Data & Analytics team, define SFE KPIs and work on continuous enhancement of tracking SFE & Sales KPIs in global dashboards.
  8. Automate Key Processes: Lead initiatives that help in automating key SFE processes such as call planning and segmentation & targeting by running RFPs, identifying the right vendors, and running global implementations of such solutions.
  9. Enhance CRM Capabilities: Work with Regions and global stakeholders to define enhancements to the CRM depending on business needs.
  10. Improve Salesforce Effectiveness: Identify opportunities for improving salesforce effectiveness internally and inform solutions to drive field impact; work with regional business unit heads to implement improvements.
  11. Predict and Communicate Impact: Predict and communicate downstream impact on sales operations (Incentive Compensation, Alignment operations, reporting, etc.) from targeting and alignment changes.

Requirements:

  1. Proven Experience: Proven experience in a similar role including marketing analytics, sales analytics, promotion response modeling, ideally in life sciences or B2B environment; consulting experience highly preferred.
  2. Business Partnering: Business partnering, stakeholder management, and ability to drive change.
  3. Global CRM Implementation: Experience in leading global CRM implementation programs (ideally Veeva CRM).

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