Academia Regional Market Development Manager

hace 7 días

Gasteiz Vitoria, Álava, España Reconocida Empresa A tiempo completo

**Job Summary**

The Academia Regional Market Development Manager plays a pivotal role in defining the marketing campaign strategy for academic customers in EMEA, aligning with business objectives across Life Sciences divisions, customer segments, and competitor analysis. This position requires a deep understanding of translating business strategies into customer-centric marketing approaches, working closely with commercial teams to develop go-to-market strategies.

**Key Responsibilities**

  • Develop and refine value propositions and associated Life Sciences solutions for key segments and sub-segments within the Academia space.
  • Build strategic, multi-channel integrated marketing plans for Academia customers and prioritized sub-segments in EMEA, leveraging competitor analysis, business trends, market opportunities, and tactical program staging to drive revenue growth at least 1.5x market growth.
  • Collaborate with global marketing, marketing operations, and commercial teams to develop commercialization strategies and sales enablement tactics to drive growth, improve coverage, and penetration.
  • Define Academia contact engagement strategies to increase the impact of marketing campaigns, including third-party networks, LinkedIn, Research Gate, and other relevant platforms.
  • Collaborate with regional and global market development teams and digital teams to optimize digital media plans and develop inbound marketing strategies (SEO/SEM, third-party advertisements, and social media).
  • Develop and implement outbound marketing campaigns for prioritized segments and sub-segments to engage customers, drive thought leadership, and generate demand and revenue.
  • Align marketing campaigns across Life Sciences to maximize customer experience and impact, avoiding customer confusion.
  • Define a process to ensure all Academia customers are profiled as Academia and their sub-segments.
  • Review metrics dashboards to measure the effectiveness of marketing activities, report on these metrics regularly, and adjust tactics to improve performance.
  • Propose and deliver customer and market research programs to provide key market insights and practical business outcomes.
  • Collaborate with data science groups to maximize the use of predicted analytics and data science in marketing plays.
  • Deliver digital marketing campaigns that contribute to commercial revenue goals.
  • Ensure the return on investment of marketing activities is in line with EMEA targets.

**Requirements**

  • Bachelor's degree in Marketing or Biology, Biochemistry, or a related field strongly preferred.
  • Experience in the life sciences industry preferred.

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