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Academia Regional Market Development Manager
hace 2 meses
Position Overview
The Academia Regional Market Development Manager will play a key role in defining the marketing campaign strategy for academic customers in EMEA, taking into account business goals of divisions across Life Sciences, customer segments, and competitor plays.
Key Responsibilities- Develop and Refine Value Propositions
Develop and refine value propositions and associated Life Sciences solutions for key segments and subsegments within the Academia space.
Build Strategic Marketing PlansBuild strategic, multi-channel integrated marketing plans for Academia customers and for prioritized sub-segments in EMEA, creating or using competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth at least 1.5x market growth.
Collaborate with Commercial TeamsCollaborate with global marketing, marketing operations, and commercial teams to develop appropriate commercialization strategies and sales enablement tactics to drive growth, to improve coverage and penetration.
Define Academia Contact Engagement StrategyDefine Academia contact engagement strategy to increase impact of marketing campaigns including but not limited to 3rd party networks, LinkedIn, Research Gate, etc.
Optimize Digital Media PlanCollaborate with regional and global market development teams and digital teams to optimize the digital media plan and develop inbound marketing strategies (SEO/SEM, 3rd party advertisement, and social).
Develop Outbound Marketing CampaignsDevelop and implement outbound marketing campaigns for prioritized segments and sub-segments that engage customers, drive thought leadership, and which generate demand and revenue.
Align Marketing CampaignsAlign marketing campaigns across Life Sciences to maximize customer experience and impact and avoid customer confusion.
Profile Academia CustomersDefine a process to ensure all Academia customers are profiled as Academia and their sub-segments.
Measure Marketing EffectivenessReview metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance.
Propose Customer and Market ResearchPropose and deliver customer and market research programs to provide key market insights and practical business outcomes.
Maximize Predicted AnalyticsCollaborate with the data science groups to maximize the use of predicted analytics and data science in marketing plays.
Deliver Digital Marketing CampaignsDeliver digital marketing campaigns that contribute to commercial revenue goals.
Ensure Return on InvestmentEnsure the return on investment of marketing activities is in line with EMEA targets.
Requirements- Education
Bachelor's degree in Marketing or Biology, Biochemistry or related field strongly preferred.
ExperienceExperience in life sciences industry preferred.
Key CompetenciesExperience with and/or knowledge of the following key competencies: 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, and marketing program development and execution.
SkillsAbility to prioritize, influence without authority, and work in a large organization within a highly matrixed environment and to build cross-divisional and cross-group networks.
Collaborative ApproachCollaborative approach to developing and sharing strategy, tactics, and analytics. A strong record of building alignment in cross-functional teams.
Problem-Solving AbilityDemonstrates creativity and problem-solving ability, strong analytical and execution skills.
Travel RequirementsTravel is required (~15%); including international.
Company CultureDemonstrates the 4is; Innovation, integrity, intensity, and involvement.
Reconocida empresa is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.