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Strategic Marketing Leader

hace 2 meses

Barcelona, Barcelona, España Holded A tiempo completo

About the Role

Holded is seeking a highly experienced and strategic VP of Marketing to lead and execute our marketing initiatives. As a key member of our team, you will be responsible for developing and implementing successful marketing strategies that drive user acquisition, engagement, and retention.

Key Responsibilities:

  1. Marketing Strategy Development: Develop comprehensive marketing strategies aligned with Holded's business objectives, target market, and brand positioning.
  2. Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering collaboration, innovation, and professional growth.
  3. Brand Management: Oversee the development and maintenance of Holded's brand identity, ensuring consistency across all marketing channels and touchpoints.
  4. User Acquisition: Drive customer acquisition through various channels, including digital marketing, content marketing, partnerships, and events.
  5. Customer Engagement: Develop strategies to enhance customer engagement, satisfaction, and loyalty through targeted marketing campaigns, communications, and customer relationship management.
  6. Product Marketing: Collaborate with product management and sales teams to develop and execute product marketing initiatives, including product launches, messaging, and positioning.
  7. Data-driven Insights: Utilize data analytics and market research to identify opportunities, evaluate performance, and optimize marketing campaigns and initiatives.
  8. Budget Management: Manage marketing budgets effectively, optimizing spend to maximize ROI and achieve business objectives.
  9. Cross-functional Collaboration: Collaborate closely with other departments, including sales, product, and customer success, to align marketing efforts and drive overall business success.
  10. Industry Leadership: Stay abreast of industry trends, best practices, and emerging technologies, and leverage this knowledge to drive innovation and maintain Holded's competitive edge.

Requirements

We are looking for a highly experienced and strategic VP of Marketing who possesses a deep understanding of the SMB and SaaS markets. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies, strong leadership and team-building skills, excellent analytical skills, and exceptional communication and presentation skills.

What We Offer

As a member of our team, you will have the opportunity to work on interesting projects, collaborate with a talented and dynamic team, and contribute to the growth and success of Holded. We offer a permanent contract, remote-friendly work environment, short work-day on Fridays, 26 paid vacation days, free catered lunch, English/Spanish classes, referral program, continuous training, and a fully equipped kitchen with snacks, drinks, and fresh fruit.