Strategic Marketing Leader
hace 4 días
Job Summary: We are seeking a skilled Creative Brand Strategist to join our team at Page Executive.
About Our Client: Our client is a fast-growing international fashion brand.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy that strengthens brand identity.
- Collaborate with cross-functional teams to deliver integrated marketing campaigns.
- Lead the ideation process for creative campaigns that connect emotionally with customers.
- Understand market trends, consumer behavior, and competitor activities.
- Spearhead rebranding efforts to build emotional connections with customers.
- Build and nurture a community around the brand.
- Ensure brand consistency across all consumer touchpoints.
- Analyse campaign performance metrics to optimise engagement, customer acquisition, and retention.
Requirements:
- 5+ years of experience in strategic marketing or advertising.
- Proven track record in leading rebranding or repositioning projects.
- Strong expertise in consumer psychology and emotional marketing.
- Experience in fashion, luxury, or lifestyle brands.
- Ability to think creatively and strategically.
- Excellent understanding of the digital landscape.
- Strong project management skills.
- Exceptional communication and presentation skills.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to work with a passionate, innovative team in an inspiring environment.
- A chance to leave a significant mark on the brand's evolution and growth.
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