Marketing Director

hace 4 semanas


Barcelona, Barcelona, España Werfenlife Sa. A tiempo completo

Job Summary

The Marketing Director - Strategic Leader will play a crucial role in driving the marketing strategy for Werfenlife Sa., ensuring alignment with the company's overall objectives. This position involves supporting and coordinating with Business Unit Managers, developing and implementing strategic marketing initiatives, and overseeing health economics studies.

Key Responsibilities

- Support and coordinate the different Business Units Managers who have under their responsibility.
- Keep the General Manager informed of the evolution of the different BU, including threats and opportunities generated by the IVD market.
- Guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company.
- Secure the alignment of marketing activities of the BU with the strategic objectives of the Company.

Requirements

- Degree in Healthcare sector, Chemistry, Business Administration, or a related field. An MBA is valuable.
- Extensive experience in marketing within the healthcare and IVD sectors.
- Proven track record of developing and implementing successful marketing strategies and campaigns.
- Background in market access strategy, health economics studies, and clinical selling.
- Demonstrated ability to establish and maintain partnerships with industry stakeholders.
- Experience in managing and executing multichannel marketing initiatives.


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