Strategic Marketing Leader

hace 1 mes


Barcelona, Barcelona, España Werfenlife Sa. A tiempo completo
Marketing Director

The Marketing Director plays a pivotal role in ensuring the unified execution of processes across different Business Units, keeping the Iberia General Manager well-informed about the organization's progress. This position involves supporting and coordinating with Unit Managers, developing and implementing strategic marketing initiatives, and guaranteeing alignment with the company's overall objectives.

Main Responsibilities
  • Support and coordinate the different Business Units Managers who have under their responsibility.
  • Keep the General Manager informed of the evolution of the different Business Units, including threats and opportunities generated by the IVD market.
  • Guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company.
  • Secure the alignment of marketing activities of the Business Units with the strategic objectives of the Company.
  • Collaborate with the Sales Director, Area Managers and Business Unit Managers to prepare the Budget.
  • Identify common problems in the Business Units, offering unique solutions and looking for the simplification of processes to become more efficient and effective.
  • Supervise relationships with the main represented companies of each of the Business Unit assigned.
  • Design and implement market access strategies to ensure product availability and reimbursement (if apply).
  • Design and oversee health economics studies to support the value proposition of the products.
  • Develop and execute clinical selling strategies to effectively communicate product benefits to healthcare professionals.
  • Establish partnerships with industry stakeholders to enhance market positioning and drive business growth.
  • Implement and manage multichannel marketing strategies to reach target audiences effectively.
Key Relationships
  • General Manager
  • Business Unit Managers
  • Area Managers
  • Marketing and Technology Center
  • Service Communication and Events
  • Corporate Supply Chain
  • Contracting
  • Legal
  • Compliance
  • QA/RA
  • Finance
Requirements

Minimum Knowledge and Experience required for the position:
• Degree in Healthcare sector, Chemistry, Business Administration, or a related field. An MBA is valuable.
• Extensive experience in marketing within the healthcare and IVD sectors.
• Proven track record of developing and implementing successful marketing strategies and campaigns.
• Background in market access strategy, health economics studies, and clinical selling.
• Demonstrated ability to establish and maintain partnerships with industry stakeholders.
• Experience in managing and executing multichannel marketing initiatives.



  • Barcelona, Barcelona, España Blizzard Entertainment A tiempo completo

    **Job Overview**Blizzard Entertainment is seeking an experienced and innovative Strategic Marketing Leader to drive the marketing strategy and execution for our unannounced title. This role will play a critical part in building the new game's brand, leading overall marketing efforts from pre-launch to launch, and scaling growth at a massive level.**About the...


  • Barcelona, Barcelona, España Dsm-Firmenich A tiempo completo

    Key Responsibilities:As a Strategic Recruitment Marketing Leader at Dsm-Firmenich, you will work closely with our regional Talent Acquisition and HR teams to develop and execute marketing strategies that resonate with our diverse audience in the Americas. You will be responsible for crafting compelling content and creative assets that reflect our employer...


  • Barcelona, Barcelona, España Sls A tiempo completo

    About the RoleWe are seeking a talented Strategic Marketing Leader to join our team at SLS. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans that drive revenue across all departments.ResponsibilitiesDevelop strategic marketing plans aligned with SLS brand creative standards.Partner...


  • Barcelona, Barcelona, España WorkMotion A tiempo completo

    We are WorkMotion, a pioneering Employer of the Future. Our all-in-one HR platform redefines global onboarding and management, ensuring 100% compliant remote employment.By thinking outside the border, we revolutionise the working world and make the dream of working from anywhere a reality. Our passion lies in building a more globalised world and transforming...


  • Barcelona, Barcelona, España Page Executive A tiempo completo

    Job Summary: We are seeking a skilled Creative Brand Strategist to join our team at Page Executive.About Our Client: Our client is a fast-growing international fashion brand.Key Responsibilities:Develop and implement a comprehensive marketing strategy that strengthens brand identity.Collaborate with cross-functional teams to deliver integrated marketing...


  • Barcelona, Barcelona, España Landbot A tiempo completo

    Landbot is a pioneering no-code chatbot builder that empowers companies worldwide to convert leads, capture data, and personalize customer journeys in real-time. The company's core values center around delivering happiness to users, engaging businesses, and driving successful outcomes for customers.The role of the Product Marketing Manager at Landbot is...


  • Barcelona, Barcelona, España Csl A tiempo completo

    Job OverviewThe Strategic Brand Marketing Leader is a key role within the International region, responsible for driving sales growth through market expansion and brand adoption strategies. This position involves collaboration with cross-functional teams to develop and implement a pan-regional integrated marketing strategy.About the RoleThis role reports to...


  • Barcelona, Barcelona, España Holded A tiempo completo

    About the Role:Holded is seeking an experienced VP of Marketing to lead and execute our marketing initiatives.Key Responsibilities:Strategy Development: Develop comprehensive marketing strategies aligned with Holded's business objectives, target market, and brand positioning.Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering...


  • Barcelona, Barcelona, España Galderma A tiempo completo

    About the Role:We are seeking a highly skilled Strategic Marketing Leader to lead the development and execution of our marketing strategy for the physician channel. As the Head of Cetaphil HCP Strategy, you will be responsible for building relationships with key opinion leaders, medical societies, and other healthcare organizations to promote Cetaphil...


  • Barcelona, Barcelona, España Softwareone A tiempo completo

    Job DescriptionSoftwareOne is seeking a strategic and results-driven marketing leader to help grow the Business Applications portfolio with impact. Solutions in this portfolio include solution services for SAP, ServiceNow, and Amazon Connect.Key Responsibilities:Lead product marketing execution of key initiatives in the business applications space, including...


  • Barcelona, Barcelona, España Docplanner A tiempo completo

    Company Overview">At Docplanner Tech, we're a diverse group of over 400 people working in Engineering, Data, and Product teams. We are responsible for building the product for all locations. Salary">Our estimated salary for this role is around €80,000 - €100,000 per year, considering the location in Spain and the level of experience required. Job...


  • Barcelona, Barcelona, España Vista A tiempo completo

    Synergy-Driven Marketing Expert Wanted for EMEA RegionAbout the Role: We are seeking an exceptional marketing leader to drive market performance in France and Belgium, Spain. Reporting into the Go-To-Market & Performance Director Europe, this individual will oversee the marketing roadmap, promotional calendar, reporting, performance analyses, and...


  • Barcelona, Barcelona, España Catenon A tiempo completo

    At Catenon, we are seeking an experienced Strategic Procurement Leader to join our team. This role will be responsible for leading the global Corporate Services category, including Financial Services, Temporary Labor, Consulting, Legal Services, Travel, Office Supplies, and HR Services.We estimate the salary range for this position to be around $150,000 -...


  • Barcelona, Barcelona, España Bitfinex A tiempo completo

    Job DescriptionWe are seeking a highly experienced Strategic Communications Leader to join our team at Bitfinex. As a key member of our leadership group, you will be responsible for elevating Bitfinex's profile as a leader in the digital asset trading industry.This role requires a seasoned professional with a deep understanding of corporate communications,...


  • Barcelona, Barcelona, España Bynder A tiempo completo

    About BynderBynder is a digital asset management platform that enables teams to conquer the chaos of proliferating content, touchpoints, and relationships. Our innovative solutions empower organizations to thrive in today's fast-paced business environment.Job DescriptionWe are seeking a Sr. Director of Growth Marketing who will lead our demand generation...


  • Barcelona, Barcelona, España Find. A tiempo completo

    We are seeking an exceptional General Manager to lead our company's growth and success. With a proven track record in strategic leadership, this individual will oversee the execution of our brand vision and drive financial growth in a predictable and sustainable way.Key Responsibilities:P&L Ownership: Promote CCN's financial growth by identifying new...


  • Barcelona, Barcelona, España Sd Worx A tiempo completo

    Role OverviewSd Worx is a global leader in HR services, and as a Strategic Sales Enablement Leader, you will play a critical role in driving business growth and success.


  • Barcelona, Barcelona, España Docplanner A tiempo completo

    **Product Launch Mastery**Drive product launch success for clinics customers by project managing releases and establishing key metrics. Collaborate with GTM teams to provide data-driven feedback to product teams.**Develop Compelling Messaging**Develop positioning and messaging for new launches aligning with the overall marketing strategy. Identify innovative...


  • Barcelona, Barcelona, España Danone A tiempo completo

    About the RoleWe are seeking a seasoned Marketing Technology Strategist and Media Innovation Leader to spearhead the integration and advancement of cutting-edge technology solutions within our marketing domain.This pivotal role requires a strategic leader who can navigate the intersection of IT, marketing, media, and data analytics to promote a culture of...


  • Barcelona, Barcelona, España Amplifon A tiempo completo

    Amplifon, a global leader in the retail hearing care industry, is seeking an experienced Strategic Procurement Leader to join our team. Located in Barcelona, Spain, this role offers a unique opportunity to make a lasting impact on our business while developing your skills and expertise.About UsAs a part of our organization, you will be working closely with...