Marketing Director
hace 1 semana
The Marketing Director is responsible for driving business growth through strategic marketing initiatives and ensuring alignment with the company's overall objectives. This role involves supporting and coordinating with Unit Managers, developing and implementing marketing strategies, and managing multichannel marketing campaigns to effectively reach target audiences.
Key Responsibilities
Support and coordinate the different Business Units Managers who have under their responsibility.
Keep the GM informed of the evolution of the different BU, including threats and opportunities generated by the market.
Secure the alignment of marketing activities of the BU with the strategic objectives of the Company.
Collaborate with the Sales Director, AM and BUM to prepare the Budget.
Identify common problems in the BU, offering unique solutions and looking for the simplification of processes to become more efficient and effective.
Requirements
Degree in Healthcare sector, Chemistry, Business Administration, or a related field. An MBA is valuable.
Extensive experience in marketing within the healthcare and IVD sectors.
Proven track record of developing and implementing successful marketing strategies and campaigns.
Background in market access strategy, health economics studies, and clinical selling.
Demonstrated ability to establish and maintain partnerships with industry stakeholders.
Experience in managing and executing multichannel marketing initiatives.
Leadership experience, including team development and coordination of cross-functional teams
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