UX/UI Designer

hace 2 semanas

Barcelona, Barcelona, España Exoticca Travel Co A tiempo completo
About Exoticca Travel Co

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. Our commitment to creating life milestones is at the core of our brand equity.

Job Title: UX/UI Designer - Conversion Rate Optimization Specialist

We are seeking a UX/UI Designer with a specialization in CRO for checkout to optimize our checkout experiences across both mobile and desktop platforms to maximize conversion rates and enhance user satisfaction.

Main Responsibilities:
  • Analyze website traffic and user behavior using tools like Google Analytics, heatmaps, and A/B testing.
  • Optimize the conversion funnel and user journey by identifying areas for improvement and developing strategic solutions.
  • Simplify the buying journey to enhance conversions, focusing on UI/UX design that removes barriers and makes the shortest path for visitors/buyers to convert.
  • Provide actionable insights from test results and monitor website performance metrics such as bounce rate, time on page, and conversion rates.
  • Conduct user research, usability testing, and collaborate with product managers, developers, and stakeholders to implement design changes.
  • Develop wireframes, prototypes, and high-fidelity mockups aligned with user needs and business goals.
  • Manage a pipeline of CRO experiments, identify and test new technologies to enhance conversion rates and consumer engagement.
  • Optimize key conversion points in the marketing funnel, increasing lead-to-customer conversion rates and driving marketing-qualified leads.
  • Use analytics platforms to track and analyze test outcomes, creating design, content, and development guidelines based on successful tests.
  • Stay informed about competitor activities and industry trends to maintain a competitive edge.
Requirements:
  • Proven experience in conversion rate optimization or a similar role.
  • Experience with web analytics tools and A/B testing platforms.
  • Strong portfolio demonstrating successful conversion optimization campaigns and results.
  • Proficiency in Figma.
  • Solid understanding of user-centered design principles and usability best practices.
  • Excellent data analysis and reporting skills, with an analytical mindset to interpret data and drive design improvements.
  • Familiarity with web development and design principles.
  • Experience with e-commerce platforms and conversion tracking tools.
  • Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
  • Excellent communication and collaboration skills.
  • Experience with design systems.
  • Continuous learning mindset and willingness to stay updated with industry trends and advancements.
What We Offer:
  • Competitive compensation package in line with job responsibilities and experience.
  • Flexible compensation management for diet, transportation, and private health insurance with Cobee.
  • Hybrid work model. Offices in the heart of Barcelona (right next to Plaça Catalunya).
  • Permanent contract from the start.
  • Travel packages at reduced prices.
  • Referral bonus, if you bring people as talented as you.
  • Unlimited coffee, team lunches, English lessons, bi-annual company parties.

Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.

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