Marketing Manager

hace 2 meses

Sant Adrià de Besòs, Barcelona, España Accor A tiempo completo

About the Role

We are seeking a highly skilled Marketing Manager to join our team at Accor, a global leader in the hospitality industry. As a Marketing Manager, you will play a key role in developing and implementing marketing strategies to promote our luxury hotels and drive business growth.

Key Responsibilities

  • Develop and execute comprehensive marketing plans to increase brand awareness and drive conversions.
  • Collaborate with cross-functional teams to create integrated marketing campaigns that combine social media, influencer partnerships, and paid media efforts.
  • Monitor and optimize paid media campaigns to maximize ROI and reach target KPIs such as click-through rates and conversion rates.
  • Ensure consistency in messaging and branding across all digital channels, including social media, influencers, paid media, and e-retail.
  • Stay informed about the latest trends and technologies in digital marketing, e-commerce, and influencer marketing to stay ahead in the competitive hospitality industry.
  • Define key performance indicators (KPIs) for each aspect of the digital marketing strategy, such as social media engagement rates, influencer reach, e-retail conversion rates, and PR campaign success metrics.
  • Identify and build relationships with influencers whose values and audience align with our brand image.
  • Collaborate with influencers on PR campaigns that generate positive media coverage and brand mentions across digital platforms.
  • Coordinate influencers at events, collaborations, and press opportunities to generate buzz and increase brand awareness.
  • Monitor influencer partnerships to ensure they are aligned with our messaging and goals.
  • Leverage influencer content for public relations efforts, such as press releases, media pitches, and brand storytelling.
  • Integrate influencer collaborations into broader PR campaigns to amplify messaging and reach a wider audience.
  • Measure the impact of influencer partnerships on PR efforts through metrics such as reach, engagement, and sentiment analysis.
  • Collaborate to align influencer strategy with overall communication goals and key messages.
  • Continuously evaluate and adjust the influencer PR strategy based on performance data and industry trends to optimize results and drive brand growth.

Requirements

  • Degree with emphasis in 360 Marketing management.
  • +3 years' experience in hospitality/luxury marketing department.
  • Proven team player with a high level of energy and motivation with a proven track record of living our company values.
  • Proficient knowledge of computer systems such as: Microsoft Word, Excel & Outlook is required.
  • Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
  • Excellent verbal and written communication skills. Fluent in Spanish and English.
  • You make people feel good - your team, guests and colleagues alike. You make a positive impact.
  • You're a strong team leader, a natural at managing and inspiring others in a way that gets the best out of them.
  • You are an excellent relationship builder, confident in working with other teams and leaders; you're passionate about what we can achieve together.
  • You take ownership of important issues, solve problems, and make effective decisions.
  • You learn quickly and adapt to our unique culture.
  • You are humble and open to ideas. We leave our ego at the door and help get things done.
  • You're up for doing things differently and trying (almost) everything once.
  • You want to be part of a team that works hard, supports each other and has fun along the way.

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