Marketing Manager
hace 1 mes
About the Role
We are seeking a highly motivated and experienced Marketing Manager to join our team at SLS Barcelona. As a key member of our pre-opening team, you will be responsible for developing and implementing our marketing strategy, working closely with the Director of Marketing to ensure the success of our brand.
Key Responsibilities
- Develop and execute paid media campaigns across various digital channels to promote our hospitality establishment's offerings and drive conversions.
- Collaborate with the marketing team to create integrated campaigns that combine social media, influencer partnerships, and paid media efforts.
- Monitor and optimize paid media campaigns to maximize ROI and reach target KPIs such as click-through rates and conversion rates.
- Ensure consistency in messaging and branding across all digital channels, including social media, influencers, paid media, and e-retail.
- Stay up-to-date with the latest trends and technologies in digital marketing, e-commerce, and influencer marketing to stay ahead in the competitive hospitality industry.
- Define key performance indicators (KPIs) for each aspect of the digital marketing strategy, such as social media engagement rates, influencer reach, e-retail conversion rates, and PR campaign success metrics.
- Identify and build relationships with influencers whose values and audience align with our brand image.
- Collaborate with influencers on PR campaigns that generate positive media coverage and brand mentions across digital platforms.
- Coordinate influencers at events, collaborations, and press opportunities to generate buzz and increase brand awareness.
- Monitor influencer partnerships to ensure they are aligned with our messaging and goals.
- Leverage influencer content for public relations efforts, such as press releases, media pitches, and brand storytelling.
- Integrate influencer collaborations into broader PR campaigns to amplify messaging and reach a wider audience.
- Measure the impact of influencer partnerships on PR efforts through metrics such as reach, engagement, and sentiment analysis.
- Collaborate to align influencer strategy with overall communication goals and key messages.
- Continuously evaluate and adjust the influencer PR strategy based on performance data and industry trends to optimize results and drive brand growth.
Requirements
- Degree with emphasis in 360 Marketing management.
- +3 years' experience in hospitality/luxury marketing department.
- Proven team player with a high level of energy and motivation with a proven track record of living the company's values.
- Proficient knowledge of computer systems such as: Microsoft Word, Excel & Outlook is required.
- Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
- Excellent verbal and written communication skills. Fluent in Spanish and English.
- You make people feel good - your team, guests and colleagues alike. You make a positive impact.
- You're a strong team leader, a natural at managing and inspiring others in a way that gets the best out of them.
- You are an excellent relationship builder, confident in working with other teams and leaders; you're passionate about what we can achieve together.
- You take ownership of important issues, solve problems, and make effective decisions.
- You learn quickly and adapt to SLS's unique culture.
- You are humble and open to ideas. We leave our ego at the door and help get things done.
- You're up for doing things differently and trying (almost) everything once.
- You want to be part of a team that works hard, supports each other and has fun along the way.
What's in it for you...
- The opportunity to join an innovative, fast-growing, international group that's committed to not just building new hotels but building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team that's very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
- A competitive package and plenty of opportunity for development.
- Excellent discounts across the entire Ennismore family of brands.
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