Marketing Manager

hace 2 semanas

Sant Adrià de Besòs, Barcelona, España Accor A tiempo completo
About SLS Barcelona

SLS Barcelona, a five-star urban resort, brings a new level of luxury and excellence to Barcelona's waterfront district. Our resort features a unique blend of playful ambiance, VIP treatment, and theatrical experiences, set against the stunning backdrop of the Mediterranean Sea.

Job Description

We are seeking a highly motivated and experienced Marketing Manager to join our pre-opening team at SLS Barcelona. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy to promote our hospitality establishment's offerings and drive conversions.

  • Develop and execute paid media campaigns across various digital channels to increase brand awareness and drive website traffic.
  • Collaborate with our Director of Marketing to create integrated campaigns that combine social media, influencer partnerships, and paid media efforts.
  • Monitor and optimize paid media campaigns to maximize ROI and reach target KPIs such as click-through rates and conversion rates.
  • Ensure consistency in messaging and branding across all digital channels, including social media, influencers, paid media, and e-retail.
  • Stay up-to-date with the latest trends and technologies in digital marketing, e-commerce, and influencer marketing to stay ahead in the competitive hospitality industry.
  • Define key performance indicators (KPIs) for each aspect of the digital marketing strategy, such as social media engagement rates, influencer reach, e-retail conversion rates, and PR campaign success metrics.
  • Identify and build relationships with influencers whose values and audience align with our brand image.
  • Collaborate with influencers on PR campaigns that generate positive media coverage and brand mentions across digital platforms.
  • Coordinate influencers at events, collaborations, and press opportunities to generate buzz and increase brand awareness.
  • Monitor influencer partnerships to ensure they are aligned with our messaging and goals.
  • Leverage influencer content for public relations efforts, such as press releases, media pitches, and brand storytelling.
  • Integrate influencer collaborations into broader PR campaigns to amplify messaging and reach a wider audience.
  • Measure the impact of influencer partnerships on PR efforts through metrics such as reach, engagement, and sentiment analysis.
  • Collaborate to align influencer strategy with overall communication goals and key messages.
  • Continuously evaluate and adjust the influencer PR strategy based on performance data and industry trends to optimize results and drive brand growth.
Requirements
  • Degree with emphasis in 360 Marketing management.
  • +3 years' experience in hospitality/luxury marketing department.
  • Proven team player with a high level of energy and motivation with a proven track record of living the company's values.
  • Proficient knowledge of computer systems such as: Microsoft Word, Excel & Outlook is required.
  • Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
  • Excellent verbal and written communication skills. Fluent in Spanish and English.
  • You make people feel good - your team, guests and colleagues alike. You make a positive impact.
  • You're a strong team leader, a natural at managing and inspiring others in a way that gets the best out of them.
  • You are an excellent relationship builder, confident in working with other teams and leaders; you're passionate about what we can achieve together.
  • You take ownership of important issues, solve problems, and make effective decisions.
  • You learn quickly and adapt to SLS's unique culture.
  • You are humble and open to ideas. We leave our ego at the door and help get things done.
  • You're up for doing things differently and trying (almost) everything once.
  • You want to be part of a team that works hard, supports each other and has fun along the way.
About Accor

SLS is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint-venture with Accor, formed in 2021.

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