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Omnichannel Excellence Lead Oncology

hace 1 mes

Madrid, España Takeda Pharmaceutical A tiempo completo

Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do you have?**

For our Madrid office we are looking for a **Omnichannel Excellence Lead**, working 8 days per months out of the office.

We are embarking on an exciting journey to transform our ways of embedding and working with our customers from a stronger OCE mindset, and here is what your new manager Business Insights & Operational Excellence Manager, Ruben Chaves Guillermo has to say about your background;
- “I welcome your experience with digital marketing, and your keen knowledge of how to engage and drive an OCE approach to our customers. For me your ideas and visions around excellent OCE and how you translate that to our customers and in your cross functional work, is much more important than your knowledge of pharma.”_

As Omnichannel Excellence Lead, you will be working strategic and tactical with the local I&A Lead, the local business functions, and the regional Strategy & BusOps team members. Through your collaborations across the Marketing, Medical and Sales teams, you build and maintain the OCE capabilities on our continuous work to embed and develop our OCE capabilities.

To that end you will;
- Drive continuous refinement of customer segmentation and personas, as well as develop campaigns and facilitate the review/approval by business functions.
- Manage the Omnichannel project portfolio and budget.
- Directly create digital promotional content yourself in the locally used systems (mostly CRM and SFMC). Collaborate with internal teams and external partners for larger content creation projects.
- Directly implement communications in digital channels, such as newsletters, HCP platforms and others, in alignment with local strategy and compliance.
- In collaboration with the I&A Lead, identify and monitor meaningful KPIs to track the promotional effectiveness of campaigns.
- Translate between business needs and technology experts to ensure the sustainable build-up of Omnichannel capabilities.
- Support the digitalization of brand plan development and implementation processes (e.g., ensure proper use of Veeva).

Apart from being a skilled digital marketeer with strong collaboration and business skills, you will have;
- A university degree (marketing or science preferably)
- 3+ years of experience driving and implementing digital marketing in a brand strategy within pharma or a different industry but similar function (digital customer engagement, digital marketing campaign management, or similar)
- Strong understanding of Veeva/CRM and SFMC, or similar software
- Command of methods for digital content creation, for example HTML, or similar
- Fluent written & spoken English and Spanish

**Empowering our people to shine**

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential.

As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.

**Diversity, Equality, and Inclusion**

Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.

**Locations**:
Madrid, Spain

**Worker Type**:
Employee

**Worker Sub-Type**:
Regular

**Time Type**:
Full time

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