Omnichannel Strategist

Description:
The Omnichannel Strategist (OCS) will work with the Omnichannel lead in the definition and execution of the company omnichannel transformation roadmap, aligning the omnichannel strategy to the different BUs-brands strategies to deliver the best customer experience (CX) with a
_One Pfizer_ approach.

The OCS will play a critical role working with BUs in ensuring a harmonized (one-Pfizer) approach to the way we use the channels to engage our customers, providing a consistent CX for each customer segment and driving growth opportunities through a continuous journey of improvement in HCPs and patients‘ digital engagement across business units in Spain.

The OCS will work with BUs and cross-functional teams to maximise success in Omnichannel new tools and capabilities roll out.

Key Activities:

- Support the creation and responsible for running and monitoring the company omnichannel strategy (unbranded).
- Provides Omnichannel expertise into the ongoing evolution of omni-channel capabilities and facilitates execution of Omni-Channel initiatives by working with brands on critical business priorities.
- Support and advice brands in creation of the omnichannel strategy to ensure full alignment with One Pfizer Omnichannel strategy.
- Define customer engagement models based on assessment of customer preferences. Jointly with the BUs, define the Customer Engagement Goals
- Work with BUs and cross-functional teams to ensure an optimal implementation and maximize success in the roll out of new omnichannel tools, platforms, and capabilities.
- Drives the continued evolution and adoption of marketing and sales channels, strategies assuring follow-up.
- Ensure that all strategies and plans delivered by Omnichannel team are in line with local law, code and internal policies concerned.
- Define, own, and drive the Spain e-permissions strategy and OC interaction model with HCPs.
- PoC for global teams. Orchestration of Glocal activities to implement omnichannel initiatives.
- Active involvement in Cross-functional teams of the different BUs.
- Responsible for Omnichannel team OKRs (Objectives by key results) tracking.
- Translate the country business needs and requirements into a robust Omnichannel ecosystem/tech strategy and roadmap
- Trigger Orchestration and Optimization of existing journeys for seamless and consistent customer experience with local marketing/customer engagement/medical
- Coordinate Marketing Automation (Adobe Campaigns) via internal/mixed/external models

Expected value provided to Customers
- Tailoring/Effectiveness: Customers/General Population will find/receive the best contents in their preferred channel, at their preferred time
- Assure that all external channels/sites/portals are updated to HCPs and patients
- Convenience - quick & easy to find information and resources on the preferred channel 24h access for HCPs and patients
- Personalized and homogenize experiences across channels
- Avoid customer saturation, with no overlaps of concurrent interactions

Expected value provided to Pfizer
- Through the real use of the different channels, Pfizer will know their customers better (HCPs/General Population) and understand how continue adding value
- Assure the implementation of the digital Pfizer strategy and win the digital race
- Increase Pfizer digital channels usage
- Increase omnichannel efficiency: Maximize customer coverage, frequency, and impact
- Better tailored, targeted, and relevant cross-channel engagement
- Cross-channel platforms integrated with customer needs

QUALIFICATIONS

Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including: education/licenses/certifications, relevant experience (where legally permissible), technical and/or other job-related skills.
- Bachelor’s degree required and experience in the pharmaceutical or healthcare industry preferred.
- Strong business acumen, comprehension of digital and non-digital channels, customer centric marketing, digital marketing, and data-driven decision making.
- Strong strategic and analytical capabilities
- Strong experience in project/program management
- Strong oral and interpersonal communication skills
- Comfort with ambiguity and complex “white space” environments
- Ability to influence and collaborate without authority in a matrix environment
- An unrelenting curiosity to understand and champion customer needs

LI-PFE
Purpose
-Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
-Digital Transformation Strategy
-One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and acc