Director, Performance Marketing

hace 3 días

Barcelona, España Lodgify A tiempo completo

.Who we areLodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software. And we raised $30M to do exactly thatOur platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 350 people and over 60 different nationalities, founded in the heart of sunny Barcelona.About the roleWe're seeking a Director of Performance Marketing to drive growth and lead our team of PPC specialists. Reporting directly to the VP of Marketing, you'll own paid acquisition channels across 11+ countries, including paid search, social, affiliates, display, and video.In this role, you'll develop strategies, execute multi-language campaigns, and analyze performance to maximize revenue growth and maintain a competitive edge. Your expertise in technical execution and people management will fuel large-scale, global PPC/SEM initiatives that deliver high-volume growth and exceptional performance across the entire funnel.As a leader, you'll mentor and empower a high-performing PPC team, fostering collaboration and innovation. Through clear goal-setting, coaching, and continuous feedback, you'll create a culture of ownership, ensuring the team is motivated and equipped to deliver top-tier campaign execution that contributes significantly to Lodgify's success.Thriving in a fast-paced, growing startup environment, you'll balance strategic thinking with tactical execution. This is a unique opportunity to directly impact our business, gain invaluable experience, and advance your career in a rapidly expanding organization.How will you make an impact?Strategic Leadership: Develop and execute paid media strategies that align with business objectives, such as revenue growth and brand awareness. Create scalable long-term plans that anticipate evolving market trends, customer behavior, and competitive dynamics, ensuring the paid media program remains innovative and effective.Performance Management: Take ownership of high-volume performance growth by setting clear goals, allocating budgets strategically, and driving creative strategy. Oversee the management, optimization, and analysis of global performance campaigns across key paid channels, including Google Ads, Google Display, Bing, LinkedIn, and YouTube, ensuring consistent delivery of results.Team Leadership & Development: Lead and mentor a team of PPC specialists, providing them with the direction, tools, and support needed to excel. Foster a collaborative and innovative culture that encourages personal and professional growth, empowering the team to achieve exceptional outcomes and align with organizational priorities.Data-Driven Optimization: Implement and oversee advanced testing frameworks to analyze data, identify trends, and draw actionable insights

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