Performance Marketing Associate Director
hace 4 días
About Glovo:
We're a Barcelona-based startup and the fastest-growing delivery player in Europe, Africa, and Western Asia. With food at the core of the business, Glovo delivers any product within your city at any time of day.
At Glovo, you'll have the job of your life while working together towards our shared vision to give everyone easy access to anything in their city. We welcome top performers that will bring new ideas, diverse perspectives, and provide you the opportunities and freedom to grow and make a real impact on millions of livesall while having fun
We believe that diversity adds incredible value to our teams, our products, and our culture. We know that the best ideas and solutions come by bringing together people from all over the world and by fostering a culture of inclusion where everyone feels heard and has the chance to make a real impact. It's because of this that we are committed to providing equal opportunities to talent from all backgrounds.
**Your work-life opportunity**:
The performance marketing team is responsible for the global strategy and execution of our online, paid and organic, marketing channels.
The team designs and develops advertising programs that help deliver global, regional and local business targets by improving the incrementality and effectiveness of Glovo's advertising investment.
They are supported by comms and design, marketing analytics / data science & martech engineering teams. They collaborate with global and regional growth leaders.
We are big enough that anything is possible yet small enough that speed will never be an issue.
**Be part of a team where you will**:
- Own the Performance Marketing team's long-term vision and short term OKRs. You lead the customer acquisition & engagement strategy and execution within a direct response environment (CAC, LTV, Incrementality).
- Manage & develop a team of talented leaders of the Perf.Mktg channels (Search, Display, Paid Social etc.). Develop IC and managerial talent by embracing and strengthening our performance-driven, authentic culture.
- Drive a computational marketing vision in collaboration with the supporting product & data leaders (PM data science, martech engineering, PM Solutions, visualization etc.).
- Discover opportunities for automation, enhancing processes with data science and AI, ringfence our programs against identity loss.
- Translate global PM efficiencies into local business leadership, collaborating with regional growth & business leaders.
- Inform our PM strategy by understanding our consumer. Brand and consumer research teams are among your team's regular partners.
- Own the test & learn & continuous feedback loop with the comms & design teams to increase your channels' footprint and LTV/CAC.
**You have**:
- Proven relevant experience leading a performance marketing team (ideally at a marketplace or similar business type). You were managing upwards of 30M€ anual investment.
- Performance marketing campaign management experience in your background on all major ad networks.
- You can read through perf.marketing metrics to understand root cause and craft simple narratives (LTV/CAC, Incrementality, Paybacks, CPMs etc.).
- You are an expert of most PM channels (Display, SEM, Paid Social ) and their advertising platforms (Google Ads etc.).
- Experience designing, running, interpreting and actioning experiments; a/b tests, including incrementality measurement.
- You actively collaborate with Tech teams supporting your team, or managed MarTech products.
- You understand how a performance marketing team can graduate towards being automation-first and are also familiar with the core components of an online marketing stack (attribution, tracking etc.).
- 5+ years experience leading teams.
- Strategic mindset yet possess a strong bias for action when it is called for. You're aware PM at scale is product driven and excel at it, yet source inputs and provide context to business stakeholders effectively.
- You enjoy owning and running projects in large orgs with a number of dependencies and fragmented discovery needing to happen.
- You innovate and have a track record of reengineering programs, teams and processes.
EXPERIENCE OUR GLOVO LIFE BENEFITS:
- Competitive Pay and Enticing Equity plan
- Top-notch private health insurance
- Monthly Glovo credit to spend on our restaurant products
- Zero delivery fee on all Glovo orders
- Discounted gym memberships
- Flexible time off (take the time you need)
- Flexible working model - Combining 2 days a week working from home and up to 3 weeks a year working from abroad, plus unlimited paid holidays
- Enhanced parental leave including nursery support
- External learning opportunities
- Office fun activities from drinks to cinema nights
WHAT YOU'LL FIND WHEN WORKING AT GLOVO:
- Gas: Driven to deliver quality results quickly
- Care: Uplift people and the planet
- Good Vibes: Bring positivity and communicate openly
- Stay Humble: Self-aware and open t
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