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.Craft:MarketingJob Description:We are seeking a highly skilled and motivated Performance Marketing Manager to join our Performance Marketing Team at King. As one of the leading mobile gaming companies in the world, we offer a unique opportunity for you to make a significant impact on our global user acquisition and remarketing efforts.At King, we believe in pushing boundaries and embracing innovation. As a member of our Performance Marketing team, you will have the freedom to explore new strategies, test your hypotheses, and attract high-retaining players. You will work closely with an experienced team and have access to the latest ad tech and techniques, ensuring that you are at the forefront of the industry.Responsibilities:* Serve as the key project manager between our Performance Marketing team and the Studio/Product team of one of our popular live games.* Use a growth hacker approach to uncover untapped growth potential and broaden our outreach.* Collaborate with important individuals from various departments within the company to analyze and enhance the user funnel.* Act as an ambassador for Performance Marketing, effectively communicating plans, initiatives, and performance to the wider King business.* Collaborate with Games Studios, cross-channel marketing, and creative teams both internally and externally, utilizing your exceptional project management abilities.* Apply your analytical skills to identify trends and patterns in user behavior within games and paid digital campaigns, which will help shape our buying strategies.* Immerse yourself in the Games team to explore new opportunities that have not been utilized by the Performance Marketing team.* Stay up-to-date on the latest technology and trends in mobile, ensuring that we are implementing first-to-market strategies.* Implement new processes and develop solutions that provide valuable insights.* Research and analyze competitor activity across all channels.* Conduct marketability tests, from hypothesis through to results analysis, to drive growth and innovation within Performance Marketing strategies.* Train and develop new members of the team on our proprietary technology.Requirements:* Experience working at a mobile gaming or mobile advertising company.* Proven track record of effectively managing individuals across different areas and hierarchies.* Skill in working together with relevant parties to advance product development and accomplish campaign goals.* Verified ability to drive profitable expansion by employing a range of mobile user acquisition channels.* Strong analytical skills with the ability to derive insights and make data-driven recommendations.* Excellent written, verbal, and interpersonal communication skills.* Proficiency in Microsoft Excel, PowerPoint, data visualization tools (Looker or Tableau), and SQL.* Ability to deconstruct user funnels and identify areas for optimization.* Experienced in using ad tech tools, including DMPs
