Performance Marketing Manager
hace 2 semanas
PERFORMANCE MARKETING MANAGER (GERMAN MARKET) Our client is a SaaS company, ranked among the 10 most promising Startups in Spain and one of the most important in Europe, growing internationally across different continents.
Currently serving thousands of customers in over 60 countries and across various industries, the company has built a talented team of over 200 people, with headquarters based in Barcelona.
ABOUT THE ROLE:
The Performance Marketing Manager is responsible for the acquisition of new clients through effective management of all paid marketing campaigns (paid search, paid social, affiliates, display, video). This position reports directly to the Head of Performance Marketing and sits within the Marketing team, supported by media managers from 9 countries. This role uses data to measure channel performance and determine how best to allocate marketing investment across competing opportunities.
The successful candidate will play a strategic role in acquiring new customers and achieving key business objectives.
SPECIFIC RESPONSIBILITIES:
? Managing the day-to-day delivery of Paid Marketing campaigns (Google Search, Display, Facebook Ads, LinkedIn Ads), including but not limited to: planning, strategy development, account setup, execution, and analysis.
? Leading test and learn projects, informing best practices, bringing new ideas, adding channels, and testing trends. Identifying new platforms, tools, and systems to improve performance.
? Tracking and optimizing campaign ROI, managing budget, deadlines, and recommending modifications to ad spending and channel selection.
WORK EXPERIENCE REQUIREMENTS:
? Min. 3-5 years experience in a similar position (highly valued in SaaS companies, ideally B2B and Lead generation).
? Proven tactical and analytical skills, including the ability to interpret complex data quickly – hands-on knowledge of Google Analytics, Facebook Ad Manager, LinkedIn Ads, etc.
? Experience in running large-scale, performance-oriented PPC campaigns with a monthly budget of over €100K.
? Strong communication skills (both verbal and written) and the ability to juggle multiple projects, prioritize, meet deadlines, and remain adaptable and focused.
? Hands-on copywriting skills and a good design sense to effectively communicate the brand and value proposition, maximizing conversion.
? Extensive experience managing paid search placements including SEM (text ads/PPC), Facebook Ads, LinkedIn Ads.
? Self-directed with a passion for continuous learning and growth, embracing the continuous improvement approach (define-measure-analyze-improve-control).
? Strong teamwork orientation and ability to work with global teams across multiple time zones.
? Fluent in English and one or more European languages (Spanish, German, French).
BENEFITS:
? High growth, multicultural, and friendly environment.
? Free physiotherapy in the office once a week
? Healthy life with Andjoy (Gyms, pools, outdoor classes).
? Breakfast in the office and organic fruit.
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