Performance Marketing Manager
hace 6 meses
Are you a data-driven marketing strategist with a passion for driving business growth? Do you thrive in a fast-paced environment and excel at optimizing digital campaigns for maximum results? If so, we have an exciting opportunity for you
At WorkMotion, we are seeking a talented and experienced Performance Marketing Manager to join our dynamic marketing team. As the Performance Marketing Manager, you will play a pivotal role in devising and implementing innovative strategies to propel our brand forward and exceed our marketing goals.
**What you'll do **:** Performance Marketing Strategy and Execution**:
- Develop and implement performance marketing strategies across various digital channels, including paid search, display advertising, social media advertising, and retargeting.
- Plan, launch, and manage performance marketing campaigns across multiple markets, targeting specific customer segments.
- Monitor campaign performance, conduct A/B tests, and optimize campaigns to maximize ROI and drive customer acquisition.
**Product Marketing and Go-to-Market**:
- Collaborate with the product marketing team to develop go-to-market strategies and support product launches in new markets.
- Understand the unique value propositions and target customer profiles for each market, and tailor marketing messages and campaigns accordingly.
- Create compelling product-focused campaigns, messaging, and content to drive awareness, engagement, and conversions.
**CRM, Data, and Analytics**:
- Utilize customer relationship management (CRM) systems to segment and target audiences effectively.
- Analyze marketing campaign data and metrics to derive insights, identify trends, and make data-driven decisions.
- Develop and maintain performance marketing dashboards to track KPIs and report on campaign effectiveness.
**Testing, Optimization, and Scalability**:
- Implement rigorous testing methodologies to evaluate different marketing tactics, channels, and messaging.
- Conduct ongoing experiments and optimizations to improve campaign performance and increase conversions.
- Identify opportunities for scalability and expansion into new markets based on data-driven insights.
- Implement personalization and segmentation strategies to deliver targeted and relevant content.
**What we're looking for**:
- 4+ years of proven experience in performance marketing, digital marketing, or a similar role.
- Strong proficiency in digital marketing channels, including paid search, display advertising, social media advertising, and retargeting.
- Solid understanding of product marketing principles and experience in go-to-market strategies.
- Proficiency in CRM systems, data analytics, and campaign performance tracking.
- Demonstrated ability to develop and execute successful marketing campaigns, driving customer acquisition and revenue growth.
- Experience in conducting A/B tests, analyzing data, and making data-driven decisions.
- Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.
- Excellent analytical, problem-solving, and communication skills.
- Ability to thrive in a fast-paced, dynamic environment.
**What we offer**:
- As a fully remote and completely distributed team, you can do your best work from anywhere you are the happiest
- Trust-based work - organize your own schedule. We want to celebrate results, not hours spent working
- Subsidised gym membership subscription
- Training and development allowance
- Merit-based culture with substantial growth opportunities
- Opportunities to get to know some of your colleagues at our offices
- WorkFlex - easily workation from your dream destination
- Collaborative team culture where everyone's input is valued
- Regular virtual events and annual team meetups
- _Some benefits may vary due to local law and regulations._
**Who we are**:
WorkMotion is a remote-first HR-tech startup founded in 2020. We offer an all-in-one HR platform to our clients, allowing them to compliantly hire the very best talent anywhere in the world.
WorkMotion is led by an experienced founding team, and backed by some of the most renowned investors globally. You will be part of our incredibly intercultural team distributed all over this beautiful planet and will have the chance to learn and grow with the company. If you like to roll up your sleeves and help us to build the #futureofwork together, we'd love to see you soon.
**No matter what you look like, where you're from or where you prefer to work, we encourage all to apply. We believe that the more diversified we are, the more we can revolutionise the working world
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