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Conversion Rate Optimization Consultant Senior
hace 2 meses
Buscamos un/a CRO Consultant Sr que participará en proyectos a nivel transversal centrados en el mundo del dato y la tecnología.
En conjunto con el equipo de CRO, apoyarás la parte funcional de proyectos tanto en metodología como en capa operativa dentro de varios clientes clave para JAKALA.
Análisis de datos web y app.
Generación de insights en base a análisis de datos cuantitativos (suite Google Analytics) y cualitativos (tipo Hotjar, Clarity, CrazyEgg, ContentSquare...).
Generación de hipótesis e ideas para experimentar en base a researchs previos y aplicación de user behaviorals.
Generación de test plan y preanálisis.
Propuestas de mejora de CRO (test A/B, personalización).
Conceptualización, seguimiento y presentación de resultados de Test A/B.
Presentación de resultados en distintos foros (equipos internos, equipos de proyecto y equipos de negocio).
Medición de impacto monetario basado en insights implementados.
Conocimiento analítico: conocimiento en profundidad de suites de analítica digital así como capacidad para realizar informes y análisis para detectar aspectos y pain points a mejorar.
Capacidad para hacer presentaciones y dashboards en profundidad de medición y resultados.
Necesitamos que tengas conocimiento de Contentsquare.
Debes tener experiencia realizando diferentes tipos de análisis cualitativo.
A nivel onsite, experiencia con herramientas tipo Hotjar o Clarity.
Debes conocer en detalle la metodología CRO y entender la importancia del preanálisis y análisis estadístico para la planificación y resultados.
Debes tener buen conocimiento de user behaviorals y psicología del usuario.
Debe conocer el ecosistema de marketing digital y tener interiorizados KPIs de rendimiento y negocio.
SKILLS QUE NOS GUSTARÍA QUE APORTASES, AUNQUE NO SON UN MUST.
Experiencia con personalizaciones y recomendaciones en tiempo real.
Análisis y experiencia en entornos App.
Capacidades técnicas básicas de maquetación y desarrollo de experimentos en herramientas de testing (Adobe Target, VWO, ABTasty, Dynamic Yield...).
Experiencia en proyectos de implementación analítica, definición de datalayer y herramientas de etiquetado (GTM).
Ofrecemos un ambiente de trabajo relajado pero exigente donde todos los miembros del equipo tienen su propia autonomía para lograr sus objetivos y asignaciones.
Algunos de los beneficios que nos ayudan a incrementar ese salario emocional son: Modelo híbrido de asistencia a la oficina (2 días).
Tres semanas al año de full remote.
Gympass para cuidar tu salud física y mental.
Retribución flexible, gracias a la tarjeta Cobee.
28 días de vacaciones al año.
Path de carrera adaptado a tus inquietudes profesionales.
Acceso a certificaciones (somos partners de Google y Salesforce).
Jxpert: programas de capacitación tecnológica de las distintas disciplinas de Jakala.
Jlab: nuestro laboratorio de pruebas de soluciones tecnológicas.
Formación en idiomas.
Fisioterapia en la oficina.
Deporte en la oficina (entrenamiento funcional y yoga).
Servicio gratuito de lanzadera desde Plaza de Castilla (ida y vuelta).
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