E-Commerce Conversion Rate Optimization Specialist

hace 7 días

Barcelona, Barcelona, España Hustler Marketing A tiempo completo
About the Role:

The Conversion Rate Optimization Expert is responsible for enhancing the performance of our clients' websites by implementing data-driven strategies that maximize their conversion rates.

This position plays a key role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance.

You will collaborate closely with copywriters, designers, web developers, and other team members.


Your responsibilities will include:
Developing Conversion Rate Optimization (CRO) strategies for our clients.
Auditing their websites to identify optimization opportunities.
Running A/B and multivariate tests to determine the changes needed.
Working with our internal teams to execute, monitor, and further improve the results of the optimizations implemented.

Key Responsibilities:

The Conversion Rate Optimization Expert will be responsible for:

  • Developing and implementing tailored, data-driven backend CRO strategies for our agency's clients to enhance their website performance and maximize conversion rates.
  • Performing thorough brand audits of clients' websites to identify areas for improvement.
  • Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization.
  • Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented.
  • Optimizing brands' landing and product pages, checkout flows, and overall website architecture.
  • Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points.
  • Monitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement.
  • Translating complex data and test results into clear, actionable insights and recommendations for clients.
  • Staying up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries.
  • Maintaining thorough documentation of all CRO projects, including test results and client interactions.

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