Product Manager
hace 4 semanas
Gartner Digital Markets is a business unit within Gartner, empowering organizations to accelerate growth by embracing the right technology and services.
Our mission is to connect software and service providers with in-market buyers, fueling growth across the full funnel.
We achieve this through our world's largest platform for finding software and services, with over 100 million annual visitors across four buyer destinations: Capterra, GetApp, Software Advice, and UpCity.
Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
What We're Looking ForWe are seeking an exceptional Conversion Rate Optimization (CRO) Product Manager to join our team, managing all paid marketing traffic for the Gartner Digital Markets (GDM) websites.
In this crucial role, you will lead CRO initiatives and drive the enhancement of our paid landing page experience through a structured test-and-learn approach.
Your Responsibilities- Brainstorm, prioritize, and define requirements for CRO initiatives.
- Oversee development and launching tests to enhance paid landing page experience.
- Analyze outcomes and make data-driven recommendations to improve conversion rates and user experience.
- Serve as the vital link between marketing channels and our product/engineering/UX teams, spearheading our hypothesis-driven testing strategy.
The ideal candidate will possess a deep understanding of the conversion funnel, expertise in CRO best practices, and a proven track record of boosting conversion rates, improving user experience, and meeting monthly and quarterly performance targets.
Why You'll Want to Join UsAs a CRO Product Manager at Gartner Digital Markets, you will have the opportunity to work with our Marketing and Product teams to brainstorm and outline testing ideas, manage the testing roadmap, and develop test requirements and mock-ups.
You will also own the tracking, management, and analysis for all performance marketing tests, leveraging industry-leading testing platforms to track, report, and manage all CRO testing.
Our team is passionate about innovation and growth, and we are looking for someone who shares our enthusiasm and commitment to excellence.
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