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Regional Marketing Manager
hace 3 meses
Rapidly transforming and growing healthcare company, expanding swiftly through acquisitions within the sector.
Descripción
Market Research and Strategy:
Conduct market research to understand regional dynamics and customer needs.Develop regional go-to-market strategies in line with global goals.Define target market segments and buyer personas.Campaign Planning and Execution:Plan and execute marketing campaigns with global teams.Manage regional marketing budgets.Adapt global content to regional preferences.
Cross-Functional Collaboration:Work with sales teams to ensure marketing supports sales goals.Align with product teams on marketing strategies.Coordinate with global teams for consistent messaging.
Partner and Channel Marketing:Support regional partners with marketing programs.Manage co-marketing initiatives with partners.
Performance Measurement and Reporting:Set and track KPIs to measure campaign success.Analyze data to refine marketing strategies.Report performance insights to stakeholders.
Customer Engagement:Implement programs to enhance customer loyalty.Gather and utilize customer feedback. ¿A quién buscamos (H/M/D)?
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.10+ years of marketing experience, with at least 3 in a regional or global role.Strong strategic thinking and communication skills.Proficiency in digital marketing and data analysis.Results-driven, adaptable, and culturally aware.Performance MetricsIncrease in market share and customer acquisition.ROI for marketing campaigns.Quality and quantity of leads.Support for sales goals.Customer engagement and advocacy. ¿Cuáles son tus beneficios?
Great professional opportunity in a fast growing context.
