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Trade Marketing Manager
hace 3 meses
Barcelona
Barcelona, Catalunya, ES Job Description Are you eager to participate to the amazing LEGO adventure and contribute to ensure the best shopper experience of the LEGO brand within all point of sales ?
Join the France-Iberia omnichannel trade marketing team and contribute to our mission: ensure the best visibility of our products to increase conversion and boost our sales.
This is a fixed term contract (parental cover) from July 8th, 2024, to 13th January 2025 Core Responsibilities Gather insights and work in close collaboration with Western Europe Trade Marketing team to define and develop the trade marketing strategy across channels according to shoppers, consumers, and retailer's needs.
Lead cooperation with Key Accounts, Brand/Digital Marketing, and agencies, to build strategies, selling-in and activation of shopper campaigns tied to occasions or key themes.
Act as an "in-store champion" with a strong focus on LEGO corners and second placements to ensure the ultimate shopper and consumer LEGO experience in-store in third-party retailers.
Coordinate omnichannel experience with digital and ecommerce experts. Drive execution by translating objectives into clearly defined team deliverables, and excellence in execution. Leading campaign material development and tracking/analyzing actions to improve process and efficiency.Play your part in our team succeeding Reporting to the Trade Marketing Director France-Iberia, this role is part of the marketing function.
The trade marketing team is responsible for the shopper experience and the LEGO brand expression on sales points (physical or online).
It defines, develops and executes the activation strategy of all the LEGO franchises on offline and online distribution channels.This role will contribute to the Trade Marketing activity by ensuring high quality of the execution and checking performance of the campaigns deployed on an omnichannel scope.
Do you have what it takes? Demonstrated ability in consumer-packaged goods, plus years of 8-10 years in Trade Marketing/ Proven experience within a Retail marketing role.
Proactively seeks to identify areas of how / where Trade Marketing investments can be optimized to improve returns for the company.
A strong collaborator across subject areas and hierarchies to effectively steer a wide range of internal and external partners. Takes initiative, recognizes, and acts on opportunities. Thrives and gives best in a team setting. Strive for results – desire to drive productive change, comfortable leading multiple projects, energy, and ability to problem solve. Fact-based and Insights Driven working style. Ability to evolve in a sophisticated international environment in constant evolution. Fluent English Spanish Speaking - French is a plus.What's in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Your workplace – When you join the team you'll be assigned a primary workplace location i. e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do.We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e. g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe.
Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.Just imagine building your dream career. Then make it real. Join the LEGO team today.
