Brand & Customer Manager Hpv

hace 2 semanas

Madrid, Madrid, España MSD A tiempo completo

Job Description:

The HPV Brand and Customer Manager is a member of the Vaccines Marketing team, reporting directly to the marketing director, who will:

  • Develop brand strategy, based on ecosystem understanding, customer segmentation and priorities
  • Represent country customer and brand needs on internal local and global crossfunctional teams
  • Through a focus on customers and on implementation, maximize sales for the Brand in the country


If you are a purpose-driven individual who enjoys being part of a diverse and inclusive oneteam, committed to bring equitable health to society and are looking for a place to learn, grow, lead, and innovate in marketing, this could be your opportunity.


Job Description highlight:

Franchise Brand Strategy Development:

  • Together with the HPV Associate Director, responsible of the development of the marketing strategy and plan for all the key stakeholders involved in the Vaccines ecosystem.
  • Coordinate with crossfunctional team members to successfully navigate the internal and external environments and deliver value to our customers.
  • Foster collaboration with the Global Marketing Team with regular catch ups to share local needs and achievements and get Global Team support.
  • Forecasting/Planning of sales forecast and investments
  • Following the L3 Commercial Excellence Framework, manage and deliver the brand plan by customer segment with a robust digital marketing mindset.

Customer engagement and Implementation:

  • Implement Marketing Strategy and omnichannel Branded and unbranded programs
  • Responsible for managing the relationship with a Public Health; Scientific Societies and private key accounts by ensuring excellence in the internal execution of existing programs and/or the implementation of new programs
  • Work closely with sales and access team to gather customer inghts through periodic customer engagement
  • Collaborate with Digital marketing manager for digital content, data and analytics design and tracking
HCP Education

  • Develop Omnichannel Scientific Leaders plans and interact with SLs
  • Attend Scientific Congresses with SLs
  • Develop local speakers plans and organize local speaker engagements
HCC Activation

  • Full ownership of maximizing HCC activation, through the development, execution and tracking of the different campaigns & programs, considering an omnichannel approach, improving customer engagement and experience.
  • Think bold with curiosity to reach consumers in innovative ways and meaningful messages for activation
  • Innovate with new partnerships, channels and contents meaningful for the consumers
  • Manage compaigns in an integrated way to maximize impact in the ecosystem (public and private)

Qualifications, Skills & Experience Required

Required:

  • BA/BS.
  • Minimum of 35 years either in Pharmaceutical-Biotech industry
    or business consulting
    or FMCG. Examples of backgrounds could include strategy, marketing, sales, medical affairs, access, finance.
  • Strong understanding of foundational marketing strategy
  • Strong strategic thinking and analytical skills
  • Strong project management skills
  • Strong collaboration skills
  • Strong and demonstrated leadership skills
  • Demonstrates high degree of integrity and ethics
  • Strong communication and presentation skills
  • Innovative thinking & habit of continuous studying
  • Fluent English

Desirable

  • Postgraduate degree (MBA or similar highly valuable)
  • Business consulting
  • Vaccines business experience
  • Experience in or working with sales organizations

Who we are


We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else.

For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases.

Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.


What we look for


Imagine getting up in the morning for a job as important as helping to save and improve lives around the world.

Here, you have that opportunity.

You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time.

Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.


Search Firm Representatives Please Read Carefully

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Not Specified

Shift:

Not Indicated

Valid Driving License:

Yes

Hazardous Material(s):

Number of Openings:

1

Requisition ID:
R218768

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