Senior Brand Manager, Madrid

hace 3 semanas

Madrid, Madrid, España Michael Page A tiempo completo
Senior Brand Manager en Madrid.
Perfil buscado (Hombre/Mujer)

He/She will be responsible for marketing the vaping brand in Spain (EVP Tier 1).

He/she will be responsible for the development of brand image its brand guideline and all product launches and portfolio extensions.

Reporting to the BU Director the professional will
Create Portfolio Brand Objectives Targets Equity Strategy within the Establish the portfolio brand baseline performance. Define expected investment profile and timelines. Ensure timelines are in place to monitor progress against objectives and targets.
Develop Portfolio Brand Activation.

Based on the defined portfolio brand equity strategy and agreed initiatives select the purpose of the activation define the campaign details.

Establish potential product gaps redundancies or opportunities to define the portfolio brand product portfolio strategy.

Oversee and assist in the creation of all channel and online materials so that they speak and breathe the brand image.

Align with the brand central office (Category and Region) in regular basis objectives strategy marketing campaigns throughout the fiscal year.

Establish and maintain continuous relationships with Region and Category
Fully analyse and understand the competitive environment of the

Coordinate launches and portfolio extensions according to the needs of the Working and creating together with Region and Category stakeholders all related to names packagins flavours etc...

Work closely with sales digital and trade staff to conceptualise marketing campaigns and

Understand the companys vision mission objectives products and services to represent the voice and personality of the brand at various events.

Inform customers retailers and distributors about our Monitor customer feedback and escalate complaints. Track customer preferences metrics and media campaigns.
Educate internal and external stakeholders about the brand and its image and
Represent the brand at product launches events and trade
Contribute ideas and participate in training courses and
Maintain a positive brand image at all
He/she will be responsible for internal and external brand communications.

7 years of relevant experience as Brand Manager in a relevant FMCG company English Very High
7 years of relevant experience as Product/brand Manager in a relevant FMCG company
Degree / Marketing post degree courses or MBA desirable.
English Very High.
Marketing fundamentals.
Research tools.
Legal framework
Manage Microsoft Office (Very high in PPT and Excel).
Good Communication and Interpersonal Skills (proactive enthusiastic multitasking flexible creative innovative).
Ability to manage projects in an efficient and effective way at international environment.
Analytical and results driven oriented

Results Orientation
Teamwork Cooperation
Excellence
Change Management Flexibility
Innovation
Customer orientation
Commitment
Proactivity
Impact Influence
Analytical thinking
Positive contribution to the development of the marketing strategies and plans of the brand(s) in charge.
Successful implementation of Marketing plans assigned.
Fulfilment of assignments on projects assigned.

55-60K fixed salary + 10 bonus
Telecommuting with a 3 office-2 home split offering great flexibility.
12.56 restaurant vouchers compensation for each day spent in the office
26 business days of vacation plus December 24th and 31st.
Birthday treated as a holiday if extra hours are accumulated.
Private medical insurance coverage.
Physiotherapy available with a 12 copay for a half-hour session.
On-site medical services including a doctor and nurse.

Marketing,

Marketing,

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