Brand Manager
hace 7 días
At Elanco (NYSE: ELAN) – it all starts with animals
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy PurposeTM – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals' lives better makes life better – join our team today
Role overview
Responsible for executional marketing excellence of prescription products at local level, for Spain and Portugal.
Works closely with the Marketing Manager and team to provide input into the strategy and is accountable for the performance of plans for the category and key brands.
The Brand Manager will lead or play a substantial role in the development and execution of the marketing plans for specific brands as assigned to ensure alignment to the larger category and business objectives.
The Brand Manager will interact with key suppliers, including agencies and sit on multiple internal and external cross functional teams.
Day to day responsibilities
Execution of Country Affiliate Category and Brand Planning:
Understand global and regional strategies to interpret, adapt and translate into execution plans leading to business success
Develop strategy and local brand activation for key brands
Execute the roll out of country Marketing Campaigns to achieve Sales Targets
Lead and develop programs and projects to meet marketing objectives. Responsible for deliverables and execution of such programs.
Build metrics to track success and identify gaps versus planned outcomes. Adapt strategies and plans accordingly.
Partner on all the above with local species teams as appropriate (eg. Sales, TCs, Supply, Finances, Operations, etc.)
Coordination of the production and supply of all support material:
Supply marketing communications (marcoms) items, such as leaflets, posters, detailers and merchandise aligned with Global platforms and directions (Global and Regional brands). Design and supply items for local brands where and when required.
Work closely with internal personnel and external agencies involved in the production and final approval of all artwork, and to ensure compliance with all GPP requirements in order to guarantee the right approval process
Expenditure, Production & Sales Forecasting:
Marketing Operational Expenditure (Opex) management and resource allocation.
Forecast product supply.
Customer Centricity:
Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing.
Spends time in the field (minimum 5 days per quarter) as needed to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis.
Develop a deep understanding of the customer and customer needs
Manage brand and product pricing, exposure and price control.
Develop and drive customer insights initiatives and acquire market intelligence
Develop and maintain business relationships with key business partners
Build positive relationships with relevant external bodies, such as KOLs, advertising agencies, key vendors etc.
Promote the Elanco brand internally and externally to build engagement.
Required skills, experience and education
Education/Experience
Degree level either Life Science (Veterinarian preferable) or business qualification.
MBA or professional marketing qualification desirable.
> 5 years Marketing experience
Required Skills
Empathy and passion for the veterinary Animal Health Business
Demonstrable passion for Marketing
Positive attitude and fit with Elanco cultural pillars
Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
A results driven team player able to work in and with a proactive team with a high degree of customer focus
Excellent organizational and implementation skills
Excellent written and verbal communication skills in Spanish and English, Portuguese desirable.
Ability to influence and deliver results through others
Personal accountability and strong drive for execution
Ability to set priorities and manage multiple tasks.
Mastery of and compliance with project approval requirements, Elanco policies and procedures
Preferred skills experience and education
A focus on and understanding of the customer with developed insights of customer value requirements and to be able to articulate these requirements into meaningful brand product positions.
An understanding of marketing in a consumer environment would be advantageous.
Work in team.
Maximize synergies
Reporting relationships
Reports to: Marketing Manager POM Iberia
Direct reports: 0
Pay grade and Function
N/A
Location & Expected Travel Percentage
Iberia head office or home location
Spain or Portugal based
Travel required regularly within Iberia, and occasionally EMEA region, up to 30%.
Position time
Full time.
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
R0019228
-
Senior Brand Manager, Madrid
hace 2 semanas
Madrid Centro, Madrid, España Michael Page A tiempo completoSenior Brand Manager en Madrid.Perfil buscado (Hombre/Mujer)He/She will be responsible for marketing the vaping brand in Spain (EVP Tier 1). He/she will be responsible for the development of brand image its brand guideline and all product launches and portfolio extensions. Reporting to the BU Director the professional will Create Portfolio Brand Objectives...
-
Brand Manager
hace 2 semanas
Madrid, Madrid, España Astrazeneca Farmaceutica Spain S A A tiempo completoWe are hiring a driven Brand Manager to join our productive team at Astrazeneca Farmaceutica Spain S A in Madrid.Growing your career as a Full Time Brand Manager is an awesome opportunity to develop productive skills.If you are strong in communication, adaptability and have the right personality for the job, then apply for the position of Brand Manager at...
-
Brand Manager
hace 2 semanas
Madrid, Madrid, España Dentsu Aegis Network A tiempo completoRol de Brand Manager dentro del equipo de planificación y estrategia para dar servicios a clientes internacioneles, con un equipo multidisciplinar a cargo.Job Title:Brand ManagerJob Description: Se requiere experiência y conocimientos de los diferentes medios, tanto tradicionales como digitales, y tener un discurso integrado a la hora de resolver un...
-
Brand Manager
hace 4 semanas
Madrid, Madrid, España GRUPO ADECCO A tiempo completoDesde Grupo Adecco, buscamos un Brand Manager especializado en el sector farmacéutico para incorporarse temporalmente a una de las compañías más importantes del sector.
-
Brand Manager
hace 2 meses
Madrid, Madrid, España GRUPO ADECCO A tiempo completoDesde Grupo Adecco, buscamos un Brand Manager especializado en el sector farmacéutico para incorporarse temporalmente a una de las compañías más importantes del sector.
-
Junior Brand Manager
hace 2 semanas
Madrid, Madrid, España Independent Recruiters A tiempo completoJunior Brand Manager - Toy Industry:Ready for a New Challenge in the Toy Industry?Are you an Junior Brand Manager living in Madrid with a passion for toys and retail? Join one of the leading organizations in the toy production industry and unleash your creativityAs a Junior Brand Manager, you'll play a pivotal role in developing and executing a comprehensive...
-
Junior Brand Manager
hace 2 semanas
Madrid, Madrid, España Independent Recruiters A tiempo completoJunior Brand Manager - Madrid:Looking for a Junior Brand Manager who is ready for a new challengeDo you have experience in the toy or retail industry? One of the leading organizations in the toy production industry is looking for a creative individual to join their team. In this role, you will develop a comprehensive brand strategy that aligns with the...
-
Brand Manager
hace 4 semanas
Madrid, Madrid, España Michael Page A tiempo completo¿Dónde vas a trabajar? We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You...
-
Brand Manager
hace 4 semanas
Madrid, Madrid, España Michael Page A tiempo completo¿Dónde vas a trabajar? We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You...
-
Brand Manager
hace 1 mes
Madrid, Madrid, España Michael Page A tiempo completo¿Dónde vas a trabajar? We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You...
-
Brand Manager
hace 1 mes
Madrid, Madrid, España Michael Page A tiempo completo¿Dónde vas a trabajar? We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You...
-
Brand Manager
hace 1 mes
Madrid, Madrid, España Michael Page A tiempo completo¿Dónde vas a trabajar? We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You...
-
Brand Manager
hace 4 semanas
Madrid, Madrid, España Michael Page A tiempo completo¿Dónde vas a trabajar? We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You...
-
Brand Manager
hace 2 semanas
Madrid, Madrid, España Imperial Brands PLC A tiempo completoThe Role Are you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands. As a Brand Manager you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches and portfolio...
-
Brand Manager
hace 2 semanas
Madrid, Madrid, España Imperial Brands A tiempo completoThe Role Are you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands. As a Brand Manager you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches and portfolio...
-
Brand Manager
hace 4 semanas
Madrid, Madrid, España Imperial Brands A tiempo completoThe RoleAre you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands.As a Brand Manager you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches and portfolio...
-
Brand Manager
hace 2 semanas
Madrid, Madrid, España Imperial Brands A tiempo completoThe Role Are you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands.As a Brand Manager you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches and portfolio...
-
Brand Manager
hace 1 mes
Madrid, Madrid, España Imperial Brands A tiempo completoThe RoleAre you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands.As a Brand Manager you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches and portfolio...
-
Brand Manager
hace 2 semanas
Madrid, Madrid, España Palex Medical A tiempo completoDescripción:En Grupo Palex nos gustaría incorporar un/a BRAND MANAGER en el Departamento de Comunicación y Marketing Corporativo con ubicación en Sant Cugat del Vallés (se requiere presencialidad).Su misión será la de maximizar el capital de marca de la compañía, incrementando tanto el nível de reconocimiento (brand awareness) como el de...
-
Junior Brand Manager
hace 2 semanas
Madrid, Madrid, España Pernod Ricard A tiempo completoReporting to the Brand Manager, the Junior Brand Manager will be responsible in the Wines team to carry out our wines brands projects, to execute strategies and plans in collaboration with cross-functional teams and external agencies. Conduct brand analysis and support the creation of the annual strategic brand plan. Project management to implement the brand...
