Brand Manager

hace 3 semanas

Madrid, Madrid, España Imperial Brands A tiempo completo

The Role

Are you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands.

As a Brand Manager you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches and portfolio extensions.

You will also work closely with sales, digital and trade staff to conceptualise and execute marketing campaigns and strategies that align with the brand's vision, mission and objectives.

Principle Accountabilities

  • Create Portfolio Brand Objectives, Targets, Equity & Strategy within the Business.
  • Develop Portfolio Brand Activation.
  • Establish potential product gaps, redundancies or opportunities to define the portfolio brand product portfolio strategy.
  • Oversee and assist in the creation of all channel and online materials so that they speak and breathe the brand image.
  • Align with the brand central office (Category and Region) in regular basis objectives, strategy & marketing campaigns throughout the fiscal year.
  • Understand the company's vision, mission, objectives, products and services to represent the voice and personality of the brand at various events.

Skills and Experience Required

  • Relevant experience as Product/Brand Manager in FMCG or Tobacco industry.
  • Fluency in English is a must.
  • Ability to manage projects in an efficient and effective way at an international environment.
  • Good Communication and Interpersonal Skills.
  • Analytical and results driven oriented.
  • Microsoft Office proficient/advanced user (PPT and Excel).

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.

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