Brand Manager

hace 3 semanas

Madrid, Madrid, España Page Group A tiempo completo
Perfil buscado (Hombre/Mujer)

This position will report to the Marketing Director.

Responsibilities:

Brand Strategy Development:

Develop and implement comprehensive brand strategies aligned with iryo ́s objectives, market positioning, and target audience to drive brand growth and equity.


Brand Identity Management:

Ensure consistent brand messaging, visual identity, and tone of voice across all communication channels, including advertising, press, digital platforms, and other marketing channels.


Market Research and Analysis:

Conduct market research, competitor analysis, and consumer insights to identify market trends, customer preferences, and opportunities for brand differentiation and expansion.


Brand Performance Monitoring:

Track and analyse KPIs, including brand awareness, brand perception, market share, and sales metrics, to assess the effectiveness of brand strategies and initiatives.


Brand Asset Management:

Manage brand assets, including trademarks, logos, brand guidelines, and other brand-related materials, to protect and enhance the brand ́s equity and integrity.


Cross-Functional Collaboration:

Collaborate with internal teams such as product development, sales, and marketing to ensure brand alignment and integration across all business functions.


  • Stakeholder Engagement and

Relationship Building:

Build and maintain strong relationships with external stakeholders, including customers, media, influencers, and partners, to enhance brand visibility, reputation, and advocacy.


  • Proven experience in brand management for a new product/service|4-5 years experience in brand management roles. English B2

Experience & requirements:

  • 4-5 years experience in brand management roles, preferably within travel industry, demonstrating a track record of successfully developing and implementing brand strategies.
  • Proven experience in developing and managing marketing campaigns across various channels, with a focus on achieving campaign objectives and KPIs.
  • Bachelor ́s degree in Advertising or Marketing
  • Master ́s or Postgraduate degree specializing in brand management
  • B2 English

Skills:

  • Ability to think strategically and develop long-term brand strategies aligned with business objectives and market trends.
  • Capacity to generate innovative ideas and concepts for brand campaigns, activations, and storytelling that interacts with the target audience.
  • Strong verbal and written communication skills to effectively convey brand messages, collaborate with internal teams, and engage with external stakeholders.
  • Ability to lead cross-functional teams, inspire creativity, and drive collaboration towards achieving brand goals and objectives.
  • Attention to detail in managing brand assets, ensuring brand consistency, and maintaining brand integrity across all touchpoints.
  • Customer-centric mindset with a deep understanding of consumer behavior, needs, and preferences to develop brand experiences that resonate with the target audience and drive customer loyalty.
You will collaborate cross-functionally with internal teams to ensure brand consistency across all channels and touch-points.

The successful candidate will have a proven track record in brand management, excellent communication skills, and the ability to thrive in a fast-paced environment.

If you are a strategic thinker with a passion for branding and a desire to make a significant impact, we encourage you to apply.


  • 10% bonus
  • 1 telework day per week
  • Work hours on Fridays from 8 AM to 2 PM
  • Summer intensive work hours from 8 AM to 3 PM
Restaurant vouchers: 175 € per month

  • Medical insurance
  • Company discounts up to 600 €

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