Senior International Marketing Manager

Who we are: 

Want to make an impact? Join our pack and come work (and play) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We've got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. 

At Rover, our furry coworkers are just as important as our human ones—and we wouldn't have it any other way. Along with making the joys of pet parenthood more accessible, we're committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

Senior International Marketing Manager

In this role, you will drive new customer growth across Rover's 16 international markets. You will navigate a global matrix organization, partnering closely with digital product teams to design and implement growth plans tailored to specific local markets.

- Optimizing the Growth Funnel: You will own the strategy across the entire funnel including Channel, Creative, Site Conversion (CR%), Offers, and Pricing to ensure we are scaling efficiently.

- Turning Insights into Action: By conducting deep internal and external analysis, you will derive the insights necessary to build local learning agendas.

- Leading Through Influence: While this position does not have direct reports, you will be responsible for working with and influencing central teams to execute your strategies and learning agendas.

- Quantitative Problem Solving: You will spend your time performing rigorous data analysis and applying critical thinking to solve complex growth challenges.

- You will report to the Director of International Growth in Barcelona.

This is a hybrid role, and you'll join the team in our Barcelona office at least two days a week (Mondays and Thursdays) to collaborate in person.

• Contribute to and own implementation of the annual growth strategy for the International Markets. Transferring insight into plans, learning agendas and OKRs.
• Own the execution of the local growth strategies with the central channel teams and external agencies. Setting clear New Customer volume targets per channel and managing any variances.
• Work with the analytics department to ensure that actionable performance reporting and recurring mechanisms are in place - think Weekly and Monthly Business Reviews. Partner with the product and channel team to improve New Customer conversion rate for International Markets. Implement new, optimize existing and improve local experience of all landing pages.
• Manage local content approach with central teams. Ensuring local content pillars in place and actioned against.
• Produce and own local customer intelligence routines. Ensuring the local voice of the customer is being heard and turned into insight and action within the central teams including copy and content.

• High fluency in English (C2) is a must. This is the official Rover language and it's used every day with every internal stakeholder.
• Minimum of 8 years working experience driving cross-functional program outcomes
• Experience of working directly with online and offline Marketing channels and technologies
• Highly analytically independent - able to use data to solve complex problems in Excel/Google Sheets
• Strong project management skills with the ability to define and execute against clear timelines while driving forward stakeholders
• Clear and structured communication style both verbal and written especially in writing business cases
• Demonstrated ability to effectively partner cross-functionally coupled with the ability to influence diverse teams to drive towards critical decisions and deliver outcomes.

• Experience working with software-related product and analytics teams
• Experience in online marketplaces
• Experience in one or more of the following countries: Germany, France, UK, Spain, Italy

• Long-term incentive plan with a company performance-based cash payout 
• Pension plan
• Private medical insurance
• 25 days PTO
• Meal allowance and flexible compensation plan (transport and nursery)
• Gym membership
• €450 to cover the costs associated with the adoption of a pet
• Annual €150 wellness reimbursement
• Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
• Grab snacks, fresh fruit, in our kitchen to keep yourself going
• Regular team activities, events, game nights, and more
• Dog-friendly office

Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.