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Senior Marketing Manager

hace 2 semanas

Barcelona, Barcelona, España Outpost24 A tiempo completo

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona

In this role, you will be the driving force behind net-new business pipeline growth at Outpost24. As our Senior Marketing Manager (New Business Campaigns), you will lead the strategy, planning, execution, and continuous optimization of integrated marketing campaigns across digital, events, Account-Based Marketing (ABM), and additional key channels.

We're looking for someone who can generate high-quality leads, build a strong new-business pipeline, and deliver measurable ROI. If you are a dynamic, self-driven, and creative marketing professional with exceptional attention to detail, a can-do mindset, and a passion for driving impactful growth in the cybersecurity space, this is your opportunity.

Ready for your next challenge? Apply now and help shape the future of Outpost24

Your Key Responsibilities:

  • You will oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos.
  • Strategy & Planning
    : Responsible for defining annual and quarterly campaign strategies for the ASM product suite, leveraging persona-based and ABM best practices, including audience segmentation, messaging, and value propositions. Additionally, conduct market and competitive research to identify opportunities and enhance campaign positioning.
  • Manage the campaign budget and report monthly on spend and ROI to leaders.
  • Execution & Project Management:
    Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels. Coordinate with marketing teams, including email, paid media, social, product marketing, and field, to support campaign goals and nurture leads. Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs, such as content, design, and product marketing, are met. Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
  • Collaboration & Optimization:
    Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively. Collaborate with stakeholders across the business while balancing competing priorities. Analyse campaign performance and present insights and recommendations to leadership for ongoing improvement.

What We're Looking For:

  • We are looking for a
    strategicthinker
    who can turn business goals into impactful marketing campaigns, a
    collaborator
    who builds strong relationships across teams, and a
    data
    -
    driven
    marketer who uses insights to optimize results. You are
    resilient
    ,
    adaptable
    , and thrive in a fast-paced environment, with a
    growth
    mindset
    and eagerness to learn. You take
    ownership
    of your work, execute with meticulous
    attention
    to
    detail
    , and bring
    creativity
    ,
    proactivity
    , and a
    can-do attitude
    to solving complex challenges.
  • Campaign
    Expertise
    : 5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM.
  • Industry Background
    : 5-10 years in B2B marketing in IT/SaaS industry; cybersecurity experience is a strong advantage.
  • Proficient with
    Marketing
    Automation
    Platforms
    (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment.
  • Experienced with
    CRM
    systems
    (e.g., Salesforce) for lead tracking, reporting, and sales enablement.
  • Strong analytical and funnel reporting skills; comfortable using
    web
    analytics
    tools
    (e.g., Google Analytics).
  • Solid understanding of
    SEO
    /
    SEM
    as it relates to
    campaign
    performance
    and landing page optimization.

But what's in it for you?

In return for your efforts, we can offer you:

  • A flat organizational structure and lots of autonomy; you are not just a number. You will join an organization that offers a steep learning curve, where your contributions will have a tangible impact.
  • The opportunity to be part of a fast-growing and fun European cybersecurity company.
  • A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office).
  • Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement.
  • Join our team in Barcelona and experience a workplace that's as vibrant as the city, from fun socials, great perks, and a collaborative environment

And so much more

Sounds like you? Then apply today

Don't
fulfil all the criteria? At Outpost24, we're dedicated to building a diverse and inclusive workplace, where attitude, values, and willingness to learn are valued above all. So, if you're excited about this role but your professional experiences don't completely align with what we're looking for, we encourage you to apply anyway.