Senior Marketing Manager

About the role

The
Senior Marketing Manager
will oversee the development and implementation of strategic marketing initiatives that align with the company's business objectives and drive brand growth. This role involves leading a team of marketing professionals, managing multi-channel campaigns, and ensuring that all marketing efforts are data-driven and deliver measurable results. The Senior Marketing Manager will also be responsible for budget management, market analysis, and identifying new opportunities to enhance the company's market presence and customer engagement.

This position requires a results-oriented professional with exceptional leadership skills and a comprehensive understanding of marketing strategies. The ideal candidate will have experience in leading successful marketing campaigns, analyzing market trends, and working in a fast-paced, growth-oriented environment.

Key Responsibilities

You will:

• Develop comprehensive go-to-market strategy and marketing plans.
• Develop the tools and processes needed to monitor the work being done by the Marketing and Communications team and report Marketing performance KPIs.
• With the support of the Art Director, Product and Sales teams, generate content, both written and audio-visual for dissemination: videos, website content, blog posts, conference presentations, infographics and brochures, always ensuring that the content is tailored to the specific audiences and platforms that we aim to target.
• Managing the marketing function as a whole (demand generation, PR, branding, web optimization, design, etc.)
• Product Marketing management by creating compelling deliverables to showcase company's products and services
• Conversion focus: You will be responsible for driving massive growth in website traffic, lead acquisition and revenue.
• Lead and oversee product launches, releases of global marketing activities, social media presence, key customer events and conferences execution.
• Assist in generating the appropriate content for social media campaigns as well as for press/media pitching.
• Coordinate marketing activities with other key stakeholders, partners, and clients.
• Create and maintain a library for our commercial team with sales tools such as case studies, sales elevator pitches, product overviews, brochures, conferences and workshop presentations.
• Prepare progress reports on results for the COO, also proposing corrective and/or improvement measures.
• Optimize each marketing touchpoint using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates
• Plan and host online / offline events to deepen relationships with customers and attract local prospects.

• Empower decision making through in-depth business cases outlining expected impact, required investment and execution roadmap.

• Collaborate with sales to always improve lead quality & with the Board to guide the acquisition and engagement strategy

Required qualifications:

• Experience:
• 5 + years experience working within the Igaming industry or other relevant and related areas.
• Hands-on mindset and being able to get things done in a structured and detail-oriented way.

• Strong experience and abilities in digital marketing + offline strategy.

• Education
  :

Bachelor in Marketing, International Marketing or related field (required) + Master or Postgraduate in Business is a plus.

• Skills
  :

• Excellent written and verbal communication skills - there is a heavy amount of writing and presenting/selling ideas in this role

• Excellent people management skills – Ability to engage all stakeholders, from the field to the C-suite.
• Advanced level of Hubspot & marketing automation + web related tools
• Excellent problem solving and analytical skills.
• Excellent people management skills – Ability to engage all stakeholders, from the field to the C-suite.

• Language Proficiency:

• Proficiency in English, Spanish is a plus.

What We Offer

• A competitive salary package based on your experience.
• An impressive benefits package, focused on our culture of integral health that includes medical insurance, gym with personal trainer, sauna and hyperbaric chamber, and fresh fruit every day.
• Tax-advantageous wage benefit: Meal card, transport package and other measures such as childcare allowance.
• Discount on Veg it (vegan meals) to order your lunch at the office.
• Flexible start and finish times.
• Reduced working hours in August.
• 23 holidays plus 3 extra days at disposal
• Hybrid Work Model.
• English classes
• Parking benefit for those who live outside of Barcelona.
• And what we are very proud of, you will join a young, motivated and powerful team with a great team culture. As it's not all work, we maintain the team spirit with team building events, parties and workshops where you can enjoy our achievements. When you leave in the afternoon, you can join our paddle tennis games near the office.