International Marketing Manager

At MiiN Cosmetics, we are pioneers in bringing the best of Korean beauty to Europe, and now, to the world. Guided by our love for K-Beauty and our belief that skincare is an act of self-expression, we create innovative products and experiences that inspire confidence, self care, and joy.

We are expanding our international presence across Asia Pacific, the Americas, and Africa, and we are looking for a strategic, creative, and data driven International Marketing Manager to lead the global visibility and growth of our brands. This is a unique opportunity to join a young, ambitious company in expansion, working hand in hand with the Sales team and cross functional departments to elevate our brands globally.

Are you ready to lead the global growth of MiiNs own brands and make an impact in the world of K Beauty? Keep reading , we can not wait to meet you

• Please note: This position will be based in Barcelona.

What will be your responsibilities?

Brand Strategy & Development

• Lead the creation and execution of 360º international marketing strategies to boost brand awareness and visibility across markets.
• Ensure brand identity and positioning consistency, aligning creative direction and tone of voice across all communication channels.
• Contribute to new product development, bringing insights from global trends and consumer behavior into the innovation process.
• Inspire and coordinate cross functional teams and external partners to deliver impactful campaigns and high quality activations.

Business & Market Growth

• Collaborate closely with the Sales and Trademark teams to strengthen brand positioning and drive commercial success in B2B and international markets.
• Identify emerging beauty trends and global opportunities to support strategic growth.
• Align marketing initiatives with company objectives, ensuring maximum impact and brand relevance in each market.

Performance & Insights

• Define, monitor, and analyze key marketing KPIs, providing actionable insights to optimize strategy and performance.
• Use data and consumer research to guide decisions and enhance marketing effectiveness worldwide.

What are we looking for?

• 5 or 6 years of experience in Marketing Management, Brand Management, or Growth Marketing, ideally in the beauty, cosmetics, or lifestyle industries.
• Strong experience in B2B marketing and a proven track record of building global brand awareness.
• Strategic thinker with hands on experience managing digital, offline, and multichannel campaigns.
• Proficiency in data analysis, market research, and product development processes.
• Excellent communication, leadership, and organizational skills.
• Experience working in international environments, managing multi market projects and stakeholders.
• Fluency in English (other languages are a plus).
• A proactive, creative mindset and a genuine passion for beauty and global brand building.

What will make your profile stand out?

• Familiarity with the cosmetics or skincare industry, particularly K Beauty.
• Experience in global or cross cultural marketing.
• A curious, forward thinking mindset and a passion for discovering what is next in beauty.

What do we offer?

• Be part of a fast growing international company in the heart of Barcelona with a hybrid work model.
• Immediate incorporation with a permanent contract and the applicable trial period.
• A dynamic, multicultural, and innovative team that values creativity, collaboration, and continuous growth.
• Professional development opportunities and access to training programs.
• Exclusive discounts on MiiN products and brands.
• Competitive private health insurance options.

If you share our vision of turning skincare into an art , and you are ready to bring MiiNs beauty philosophy to new horizons, we would love to meet you.