Head Marketing, Education

**About Straumann Group**:

- Join us on our journey to unlock the potential of people’s lives_
- We are the home of entrepreneurial minds and powerful brands. Offering the most innovative and customer-centric oral care solutions in the world to forward thinking dental professionals and customers._

The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation, and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully
- or partly owned companies and partners.

People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.

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**About the role**:
The role of Head Marketing, Education & Communication Iberia (Spain and Portugal) leads the brand management, marketing, education and business development for StraumannGroup’s multi-brands implant business (Straumann, Neodent, Anthogyr, Medentika), ortho franchise (ClearCorrect) and the digital business (CCS, Connected Customer Solutions).
The position holder is part of the Iberian leadership team and co-drives growth to get, maintain and expand market leadership of Straumann Group.
She/he coordinates revenue-generating marketing initiatives, promotes a high customer understanding, business acumen and develops professional relations with core customers, key opinion leaders, universities and dental associations.
This position orchestrates a tight network with all relevant internal stakeholders in Iberia, on Straumann Group EMEA and global level and contributes strongly the Iberian organization on the journey towards more customer centricity and people development.
The position holder drives thought and implementation leadership in sales and marketing activities and transforming the current go-to-market approach towards value adding services, digitalization, solution selling and new customer acquisition.
Own the internal and external communication strategy
He / she is a true team player and inspirational leader providing guidance while building trust and develop people.

**Iberia - Marketing & Education**

Our Iberia Marketing & Education is a dedicated team that fully leverages all our brands and services to become the leading partner of choice for our customers. The team supports our colleagues in sales and customer care in their go-to-market approach, training & education, lead nurturing and customer development as well as solution offering and brand management.
Together with our colleagues Hub South and EMEA, we are committed to develop and implement sales activities, marketing campaigns, product launch strategies and training & education approaches that grow our current customer bases and enables us to win competitive users.
We are building and serving our customers across all product and solution segments (implants, bone regenerative, digital, ortho) through winning business concepts and a sales approach focused on customer needs and wants. By addressing the entire value creation model of our customers, we help them to grow their patient base and increase profitability by incorporating new treatment concepts, reducing the number of visits for patients, and driving innovation.

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**Main tasks and responsibilities**:
The Head Marketing & Education Iberia:

- Leads and develops the Iberian Marketing & Education Team
- Active and strong contributor in the Iberian Lead Team
- Strong analytical thinking skills
- Transformational Leadership mindset
- Identifies, develops, and implements growth strategies to increase brand awareness, net sales, number of customers, and share of wallet of existing customers.
- Hires and develops team members and leads the transformation from product management to brand management
- Manages and drives commercial aspects of brand and product management, go-to-market and sales processes around Straumann Group’s solutions and services
- Identifies and captures new sales opportunities and sales approaches and develops strong relations with the Iberian sales leadership and sales teams
- Prioritizes and drives promotions, campaigns, pricing structures and commercial plans together with our global, subregional, and country counterparts
- Collaborates with the Hub South and EMEA heads of marketing on best practice sharing
- Builds and nurtures strong connections with the marketing counterparts of Str