Digital Marketing Project Manager

**Job Purpose**

The Digital Marketing Project Manager ensures consistent digital marketing strategies and campaigns in alignment with the Brand Campaign Manager, our different Brand Headquarters and global marketing plan.
Straumann Group created the role within the Team Digital Marketing & Customer Engagement. While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain. The Digital Marketing Manager ensures outstanding end-to-end omni-channel go-to-market approaches by leveraging our global brands and help countries unlocking the value of digital marketing campaigns by adapting the brand strategy in consistency to the local markets.
The position provides management focus and implementation strength in developing revenue-generating sales and marketing initiatives. The position supports the orchestration of global & local campaigns, portfolio prioritization and campaign brand compatibility.
The Digital Marketing Management is responsible for improving, coordinating, planning, integration and forecasting of campaigns to ensure industry-leading experiences.
The incumbent takes co-ownership of entire campaign life cycles starting from early planning and development phase up to market launch and analysis.

**Main Tasks and Responsibilities**
- Manages and drives all aspects of digital marketing and directly supports the “Head Digital Campaigns & Demand Center” and is a key responsible for the global alignment of end-to-end multichannel go-to-market campaign concepts together with our global brand headquarters.
- Ensures consistent digital marketing strategies, concepts, and launch readiness of campaigns in alignment with the different Brand Headquarters and global marketing plan.
- Takes part in global alignment meetings and shapes the planning and forecasting of global marketing campaigns.
- Provides end-to-end project management for high-complexity, multi-stakeholder projects with a strong focus on generating customer-value via digital strategies
- Carrying out market research to keep up to date with customer trends, as well as predicting future trends.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all online and offline channels of digital marketing.
- Assemble, coordinate, and manage interdisciplinary teams from different countries in an inspiring way and drive the role of an internal digital key account manager.
- Act as a consultant to internal customers such as country organizations and headquarters to advice on integrated digital marketing activities, lead briefing sessions, and translate approved concepts into tangible deliverables on time.
- Execute global digital marketing project plans as well as campaigns to execution readiness and monitor progress in close alignment with stakeholders and communicate proactively.
- Implement Straumann Group's digitally strategy with our businesses and adjust plans accordingly by conveying a consistent brand image.
- Ensure professional, creative, quality marketing communication in line with company and product strategy.
- Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
- Lead Marketing Communications projects and provide general recommendations and guidance to the business (countries) on Digital Marketing based on market insights as well as the global marketing plan.
- Support management to manage respective cost budgets, do proper resource planning within a project or work package.
- Support management of vendor and agency relationships where required.
- Key account responsibilities by developing and sustaining solid relationships with internal stakeholders.
- Acting as the main point of contact between Brand Headquarters and the global Digital Marketing & Customer Engagement team

**Requirements needed**
- Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work related experience.
- 3+ years professional experience in leading digital marketing projects and go-to-market strategies in global environments (preferably medical device business).
- Additional postgraduate and professional qualifications
- Non-hierarchical team-oriented attitude, experienced in leading global teams
- Strong track record within a marketing / or sales organization
- Certified project management training or equivalent (SCRUM, PMP, etc.,)
- Scrum or agile project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
- Proven track record of project management in an international matrix environment
- Strong analytical skills with result orientation
- Ability to work independently
- Proactive and accountable person with distinct interpersonal skills to cultivate a network of effective working relationships in an international matrix environment
- Energet