Omni Marketing Lead South Europe

**About C&A**:
Ever since our founding by the brothers Clemens and August in 1841, C&A has been at the forefront of fashion. From making 'ready-to-wear' a thing when custom-made was the norm, to popularizing miniskirts in the 60s, introducing the Com-bi-kini in the 70s, Bio Cotton in early 2000 and the first Cradle-to-Cradle Gold certified garment in 2017 - we have always evolved with the times, making stylish and quality clothes possible for everyone. And while C&A and the world around us has changed over the decades, one thing has remained the same: our dedication to offering sustainable and quality fashion for the entire family.

We aspire for a future fashion industry that is more innovative and sustainable; one that has moved towards a circular future, and promotes a cycle of use, reuse and rebirth of clothing.

**Your Responsibilities At C&A**:
As **Onmi Marketing Lead** you are overall responsible for deliver a successful country oversight and execution of centrally developed Creative Concepts, Media Strategy and Planning within the Marketing Calendar for **Spain, Portugal, France and Italy**. You act as a Brand Ambassador, Gatekeeper and Marketing sparring partner within the region/country thinking always from a costumer but also a Digital perspective when collaborating and executing campaigns and activations. You actively contribute to translate an understanding and synthesis of C&A Europe's strategy and consumer and marketing campaigns into the local markets and act as the first point of contact for the assigned region on all marketing related topics.
- Continuously update and manage the Marketing Calendar for the Southern European market countries (Spain, Portugal, France and Italy), in collaboration with Marketing, based on centrally developed concepts, campaigns, media strategy and planning.
- Manage the local budget and teams within the assigned region, reporting to the Head of Omni Market & Media.
- Lead, align and co-create with other Omni Market coordinators, global activations and events to help implement a single strategy across the company.
- Ensure that strategies and content are always on target and can be successfully executed in the market.
- Develop and execute possible cross-border multi-channel activations, to support the acceleration of digitalisation at C&A.
- Ensure communication and provide feedback on national markets and media landscape, sharing local market needs, in order to support in the transition process towards a centralised media strategy and planning.
- Ensure constructive communication and feedback on delivered assets, supporting the transition process towards a centralised and outsourced transcreation and delivery function, to enable us to meet future business and market needs and achieve significant growth in social media, digital assets, translations and clearances.
- Provide regular and targeted feedback to the Head of Omni Market & Media Management on campaign execution from a market perspective.
- Ensure collaboration with the local Regional Planning and Visual Merchandiser Areas on local requirements.

**What We Expect Of You**:

- University degree in Marketing, Communication or Business Administration or equivalent.
- At least 5 years Marketing experience, preferably in a (fashion) retail environment or media agency.
- Having worked with media strategy and planning, either in a marketing position or in a media agency.
- Strong communication skills and understanding of the retail landscape, media channels and digital marketing.
- Knowledge of classic and digital channels, brand and performance in the assigned region.
- Experience working in a matrix organisation and effective communication from a cross-functional perspective.
- Fluency in English, French and/or Spanish.

**At C&A You Can Look Forward To**:

- An exciting job in an international working environment.
- A positive working atmosphere with an open feedback culture.
- Working with an open and driven team, who add fun to work every day.
- Hybrid and flexible working options.
- Learning & development opportunities through our C&A academy.

**IMPORTANT: If you wish to apply, please share your CV in English.