Marketing Automation Manager

**About the role**

The role is within the Team Digital Marketing & Customer Engagement. While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain.
The position supports the orchestration of global & local campaigns, portfolio prioritization and campaign brand compatibility.

**Main Tasks and Responsibilities**
- Manage and drives all aspects of Marketing Automation and directly supports the “Head Digital Campaigns & Demand Center” in the Marketing Operation Studio Madrid
- Support the management, development and maintenance of the marketing automation platform, ensuring that it is fully integrated with other marketing tools and systems and stays up to speed.
- Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.
- Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI to optimize our marketing campaigns.
- Database management with segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
- Be an expert throughout the entire customer data value chain from: data capture, storage, processing, segmentation, activation, and visualization taking the various customer data sources into consideration (CRM, ERP, Identity & Access Management, Social Media, etc.)
- Support the SAP Marketing Cloud platform development based on Agile / Scrum methodology
- Identify performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and deliver quantifiable improvements.
- Effectively communicate by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Identify and evaluate new opportunities and emerging trends to stay ahead of the competition.
- Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders and
- Implement Straumann Group's digital strategy with our businesses and adjust plans accordingly by conveying a consistent brand image.
- Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
- Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
- Support management of vendor and agency relationships where required.

**Requirements needed**

Qualifications: Education, Experience and Personal Attributes
- Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work related experience.
- 3+ years professional experience in performance marketing, preferably in the medical device industry or agency environment.
- Additional postgraduate and professional qualifications desirable
- Non-hierarchical team-oriented attitude
- Strong track record within a marketing / or sales organization
- Strong analytical skills with experience in data-driven decision making and proficiency in Google Analytics and other marketing analytics tools.
- Ability to work independently in a fast-paced and dynamic environment, manage multiple priorities and deliver results on time.
- Proactive and accountable with distinct interpersonal skills to cultivate a network of effective working relationships in an international matrix environment
- Energetic, commercial, and performance-driven team player with entrepreneurial spirit and strong marketing and commercial execution abilities
- Able to translate data-driven insights and complex digital topics in a tangible way
- A passion for recent technology tools and full understanding of global digital marketing platforms
- Digitally driven mindset to prioritize pragmatic value driven activities with measurable impact
- Excellent organizational, communication, and presentation skills
- Thrives living and work in a multicultural environment
- High level of integrity and commitment
- Fluent in English (written and spoken), any other language is an advantage

**What can you expect from us?**
- An agile and ambitious environment: We are #ChangeMakers.
- Open, friendly colleagues who #collaborate and #support each other: We are #Players+Learners.
- The #freedom to #create and #engage: You can leave your #FootprintInDentistry.
- An employer who invests in our #inspiring corporate #culture.
- The #opportunity to develop yourself as a person and in your #career. We #grow.
- #Attractive workplaces at great locations - We are a #GlobalPlayer.
- To work for the No. 1 in #Dentistry and one of the leading #MedTech companies.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

**Employm