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**Who we are**:
TAPTAP, founded in 2010 and headquartered in Madrid, is a technology firm at the epicenter of innovation in Adtech and Martech. TAPTAP provides location intelligence marketing and advertising solutions in 10 markets within Europe, Africa, N. America, and S. America. Global media agencies and large to mid-market brands leverage TAPTAP’s Sonata technology in over 80 markets for market intelligence and digital advertising solutions.
**Why TAPTAP?**
We are unique because TAPTAP brings together analytics, creativity, innovation, ambitious challenges,and teamwork. Our goal is to link physical and digital marketing. All of it, globally.
Since our founding, we take a mobile-centric approach in the development of sophisticated data-driven marketing & advertising solutions that have led us to develop the Sonata platform.
**Our Personality**:
We are ambitious, demanding, and optimistic go-getters. We are entrepreneurs, working hard together as a team to drive and achieve our ambitious growth plans. In short, we smell opportunity where others see vulnerability.
We are a highly motivated and skilled team, where everyone’s role has a real impact on the company’s growth. Success and evolution are combined in a great company culture with people from all over the world.
**Product Marketing Manager Job Overview**:
**Responsibilities**:
Work closely with the Product and Business Solutions departments to identify market needs and ensure that product features meet those needs.
Develop and execute the go-to-market strategy for new products and features, including positioning, messaging, and launch plans.
Create product collateral, such as sales sheets, presentations, and product demos, to support the sales team in their efforts.
Analyze market trends, competitive landscape, and customer feedback to inform product development and marketing decisions.
Collaborate with the Marketing team to ensure that product messaging and positioning is consistent across all channels.
Provide training and support to the sales team on new products and features.
Develop and maintain relationships with key customers and partners to understand their needs and gather feedback.
Measure and analyze the success of product launches and marketing campaigns and make recommendations for future improvements.
**Requirements**:
Bachelor's degree in Marketing, Business, or a related field.
4+ years of experience in product marketing in the Adtech or Martech industry.
Excellent written and verbal communication skills, with the ability to communicate complex concepts to both technical and non-technical audiences.
Strong analytical skills and the ability to use data to inform marketing decisions.
Proven track record of launching successful products and features in the Adtech industry.
Experience working with cross-functional teams, including Product, Sales, and Marketing.
Strong project management skills and the ability to manage multiple projects simultaneously.
Ability to work in a fast-paced environment and adapt quickly to changes.
Strong leadership skills and the ability to motivate and manage a team.
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