Omnichannel Intelligence

Key Activities:

- Manage BI tools and Omnichannel dashboards to provide insights and analytical support to improve the overall customer experience.
- Analyse and interpret omnichannel data and KPIs working closely with the rest of the Omnichannel team
- Transform and analyse large volumes of data, combining internal data, as well as many other third-party data sources
- Anticipate issues and opportunities by elevating analyses beyond reporting to develop and translate insight into tangible actions
- Lead regular business review discussions analysing campaign metrics to assess performance and identify actionable insights
- Work with the BUs to instil data driven decisions mindset
- Provides constant monitoring of Omnichannel KPIs to ensure targets are met
- Undertake proactive and reactive ad-hoc requests as needed
- Provide ad-hoc reports, templates, dashboards, and scorecards required by BUs to highlight trends and opportunities
- QA data to ensure accuracy: Create and maintain data to deliver highly accurate and complete data sets on a daily/weekly/monthly basis
- Partner with key stakeholders to define tracking and data set needs across digital tools
- Deliver actionable insights to help decision making via visual reporting platforms in collaboration with the cross-functional teams.

Expected value provided to Customers
- Customer experience is continuously tracked across channels to better adapt our interactions to our customer needs

Expected value provided to Pfizer
- Ability to continuously analyse and interpret data and trends so that BUs can better adapt/redefine strategies to the customer needs.
- Identify opportunities for HCP digital activation

QUALIFICATIONS

Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including: education/licenses/certifications, relevant experience (where legally permissible), technical and/or other job-related skills.
- Experience +3 years in managing large amounts of data from multiple platforms into actionable insights, utilizing data to build strategy
- Extensive experience with visualization tools, Power BI or Tableau
- Experience building, maintaining, improving data flows and database connectivity for the team
- Advanced MS Excel Skills
- Proficiency in Hive, SQL, MySQL, Python, and/or R programming languages
- Proficient in Microsoft Office suite
- Deep understanding of available BI tools and data sources
- Experience managing SAP BOBJ and reporting tools
- Ability to interpret and analyse data to advise and strengthen strategic business decisions
- Strong business acumen, comprehension of digital and non-digital channels, customer centric marketing, digital marketing, and data-driven decision making.
- Comfort with ambiguity and complex “white space” environments
- An unrelenting curiosity to understand and champion customer needs
- Experience in dealing with technical support teams

LI-PFE
Purpose
-Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
-Digital Transformation Strategy
-One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
-Flexibility
-We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
-Equal Employment Opportunity
-We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

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