Brand Manager Hae

hace 6 días

Madrid, España Takeda Pharmaceutical A tiempo completo

**About the role**

As Brand Manager for Takhzyro at Takeda, you drive the **Integrated Brand Plan (IBP)** and coordinate the cross-functional team to enable sustainable market growth and life-cycle management.

Your approach aligns with the current needs of the product, maximizes growth, positioning, and value generation and sustains long-term performance through lifecycle management.

Digital and AI tools will support you in automating data analysis and campaign tracking, allowing you to focus on strategic vision, innovation, and cross-functional orchestration. At the heart of this role are decision-making, brand vision, key stakeholder engagement, and delivering meaningful value to patients.

**How You Will Contribute**
- ** Brand Leadership & Strategic Differentiation** - Strengthen and evolve Takhzyro’s positioning within the HAE space, anticipating market dynamics and reinforcing its status as the treatment of choice.
- ** Market Growth & Value Perception** - Shape the value and competitive positioning of Takhzyro by integrating insights from real-world evidence, market research, and feedback from healthcare professionals and patients.
- ** Life Cycle & Portfolio Management** - Optimize resource allocation and strategic decisions to maximize Takhzyro long-term value, identifying growth opportunities.
- ** Omnichannel Excellence** - Develop and implement tailored journeys for healthcare professionals, leveraging predictive analytics and AI to enhance campaign effectiveness, always aligned with brand strategy and MLR standards.
- ** Cross-functional Orchestration** - Lead the brand team (Medical, Market Access, Field, Regulatory, PV, Supply), fostering alignment, shared responsibility, and seamless execution.
- ** Collaboration with MCE** - Work closely with the MCE team to adapt and implement the global strategy at the local level, ensuring relevance and excellence in omnichannel execution.
- ** Governance & Compliance** - Ensure brand integrity, adherence to policies, ethical promotion, and responsible AI adoption
- ** Capability Building & Talent Development** -promote marketing excellence, and cultivate a culture of curiosity, ownership, and continuous improvement.

**Skills and Qualifications**
- Strategic mindset with adaptability across different product lifecycle phases.
- Experience in brand leadership within pharma/biotech, ideally with launches or brand revitalization.
- Deep knowledge of therapeutic area strategy and market dynamics.
- Expertise in Integrated Brand Planning (IBP), omnichannel strategy, and customer engagement.
- Strong digital and AI fluency: experience in predictive analytics, social listening, and campaign optimization.
- Ability to synthesize evidence, market insights, and competitive intelligence into impactful strategies.
- Excellent stakeholder management and cross-functional leadership skills.
- Thorough knowledge of compliance and MLR requirements.

**Note**
At Takeda, Brand Leads combine **strategic vision, creative direction, and patient-centric leadership**. AI and digital tools enhance efficiency and insight, while **strategy, compliance, and human leadership** remain decisive for brand success.

**Locations**: Madrid, Spain

**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time

  • Brand Manager

    hace 19 horas

    Madrid, España Monster Energy A tiempo completo

    Job brief We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. You’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn...

  • Brand Manager Premium Wines

    hace 1 semana

    Madrid, España Page Personnel España A tiempo completo

    Reporting to Marketing Director, the Premium Wines Brand Manager will play a vital role in ensuring brands and strategies are successfully deployed in all channels and markets.* Create, execute, and manage Brand Plans and Campaigns. - Own the development and messaging of the brand narrative. - Be the brand ambassador. - Train Sales Force and Key Customers. -...

  • Junior Brand Manager

    hace 1 semana

    Madrid, España Pernod Ricard A tiempo completo

    Reporting to the Brand Manager, the Junior Brand Manager will be be responsible to carry out Seagram’s projects, to execute strategies and plans in collaboration with cross-functional teams and external agencies. Main missions and responsabilities: - Conduct brand analysis and support the creation of the annual strategic brand plan. - Project management to...

  • Brand Insights Manager

    hace 2 semanas

    Madrid, España Launchmetrics A tiempo completo

    Join to apply for the Brand Insights Manager role at LaunchmetricsThe Brand Insights Manager owns client portfolios and delivers high-quality insights and recommendations. They are responsible for building strong client relationships, acting as a trusted advisor, and ensuring timely and impactful reporting. Managers also play a key role in mentoring...

  • Brand Manager Iberia

    hace 1 semana

    Madrid, España Catenon A tiempo completo

    **FUNCTIONS**: Reporting to the Marketing Manager, your responsibilities will be: - Lead, plan and execute the Marketing plan for Iberia, in coordination with the Trade Marketing and Sales departments. - Coordinate with the Communication department for joint actions in e-commerce, googles ads, social media, events, partnerships, etc. - Design, plan and...

  • Brand Manager

    hace 2 semanas

    Madrid, España DERMOGALENIC EXPERTS A tiempo completo

    En DERMOGALENIC desarrollamos, fabricamos y comercializamos productos exclusivos destinados a profesionales del cuidado de la piel.Nuestro conocimiento y experiencia, fruto de más de 40 años dedicados al desarrollo dermocosmético, nos han permitido consolidarnos como un referente en innovación, calidad y excelencia.Con sede en España, filiales en...

  • Brand Manager

    hace 2 semanas

    Madrid, España Grupo Orenes A tiempo completo

    Hace más de 50 años, Grupo Orenes comenzó un viaje que transformó el sector del entretenimiento. Hoy, seguimos innovando y creando experiencias únicas para millones de personas en todo el mundo.En estos momentos, buscamos un/a Brand Manager con visión estratégica y orientación a resultados para liderar el desarrollo, posicionamiento y crecimiento de...

  • Brand Manager

    hace 2 semanas

    Madrid, España Grupo Orenes A tiempo completo

    Hace más de 50 años, Grupo Orenes comenzó un viaje que transformó el sector del entretenimiento. Hoy, seguimos innovando y creando experiencias únicas para millones de personas en todo el mundo. En estos momentos, buscamos un/a Brand Manager con visión estratégica y orientación a resultados para liderar el desarrollo, posicionamiento y crecimiento de...

  • Brand Manager

    hace 1 semana

    Madrid, España Grupo Orenes A tiempo completo

    Hace más de 50 años, Grupo Orenes comenzó un viaje que transformó el sector del entretenimiento. Hoy, seguimos innovando y creando experiencias únicas para millones de personas en todo el mundo.  En estos momentos, buscamos un/a Brand Manager con visión estratégica y orientación a resultados para liderar el desarrollo, posicionamiento y crecimiento...

  • Brand Manager

    hace 1 semana

    madrid, España Grupo Orenes A tiempo completo

    Hace más de 50 años, Grupo Orenes comenzó un viaje que transformó el sector del entretenimiento. Hoy, seguimos innovando y creando experiencias únicas para millones de personas en todo el mundo. En estos momentos, buscamos un/a Brand Manager con visión estratégica y orientación a resultados para liderar el desarrollo, posicionamiento y crecimiento de...