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Omnichannel Hcp Portal User Experience
hace 3 semanas
The Omnichannel HCP Portal User Experience (OCPUX) will be responsible for creating a one Pfizer user experience strategy, optimizing Pfizer virtual interactions with HCPs through
Pfizer website and ensuring the best user experience for our customers.
Key Activities
- Define the Pfizer website information architecture
- Responsible for designing the website editorial calendar plan
- Set annual targets for the Pfizer website performance (new registrations, unique visitors, sessions, conversion rate, goal completions, etc.)
- Responsible for following up and improving the website metrics
- Design and implement campaigns to increase traffic and leads
- Responsible for optimizing Pfizer websites in order to make it indexable/readable for search engines (tagging optimization, pictures, links, etc.)
- Keep Pfizerpro content accurate and updated
- Create user stories, personas and storyboards
- Conduct user research and competitivity analysis
- Use research data to determine what users want
- Conduct usability testing’s
- Support Omnichannel and cross-functional teams in the roll out of new Pfizerpro functionalities, releases and/or upgrading’s
- Work with commercial, marketing and medical teams to ensure optimization of new Pfizerpro functionalities
- Work in close collaboration with Omnichannel Content Strategy Manager for looking for cross brand & cross BU content synergies and optimizing content for SEO and paid media
- Work with Omnichannel Intelligence role to convert insights from reports and analytics in better Pfizer websites UX
- Gain continuous qualitative feedback from CFCs and marketing teams
Expected value provided to Customers
- One Pfizer content strategy
- Tailored content: Customers will find/receive preferred content optimized by channel
- Homogenized channel experience across BU contributing to consolidate a One Pfizer Customer experience
- Identify gaps in meeting customer expectations & needs in key interest areas (content or information)
Expected value provided to Pfizer
- Reinforce Pfizer as a strong company in quality digital and other interactions
- Content Optimization across brands and BUs
- Channel optimization to better knowledge of customer’s preferences so we can continue delivering added value interactions
- Optimize customer interactions by channel (avoid XBU overlapping)
- BU CBL’s focus on brand & customer strategy
QUALIFICATIONS
Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including: education/licenses/certifications, relevant experience (where legally permissible), technical and/or other job-related skills.
- Bachelor’s degree required and experience in the pharmaceutical or healthcare industry preferred
- Strong business acumen, comprehension of digital and non-digital channels, customer centric marketing
- Strong online pharma marketing experience
- Expertise in UX/UI design
- Web analytics management
- SEO positioning
- Web design expertise, CMS, HTML, Javascript, etc.
- Basic concepts of copywriting and content strategies
- Project management skills & ability to handle multiple projects from different BUs
- Good communication & problems-solving skills
- Teamwork skills
- Strategic thinking
LI-PFE
Purpose
-Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
-Digital Transformation Strategy
-One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
-Flexibility
-We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
-Equal Employment Opportunity
-We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
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