Global Omnichannel Customer Engagement Lead

Job Description The Global Omnichannel Customer Engagement Lead will be responsible for delivering seamless and engaging experiences for healthcare professionals (HCPs) and other key stakeholders across all platforms, accelerating brand engagement and topline growth. This role is Global (Ex US) with a focus on EU and International Regions. The successful candidate will work in close collaboration with global cross functional and affiliates teams. This is a hands‑on role requiring deep digital and omnichannel experience within the pharmaceutical industry. You should be confident to work independently in a matrix management environment, developing impactful customer journeys, high quality content and engaging affiliates in effective deployment across channels. Experience in rep triggered and blast emails, webinar platforms, HCPs portals, content tagging, Veeva and KAM orchestration are extremely important. The ability to communicate to stakeholders at all levels with clarity and vision is a must. Sobi is a dynamic environment which requires individuals that can work at pace and scale. There is tremendous opportunity to shape the digital and omnichannel roadmap for the region. Key Responsibilities Aligned to brand strategy, develop omnichannel plans, and advise on approach to campaign execution across markets Develop and roll out best practice guidance to affiliates to deploy and execute campaigns effectively driving impact for the brands Collaborate with cross functional teams (both commercial and non-commercial) to create personalized journeys based on customer preference data and brand objectives with simple and impactful KPIs Develop omnichannel guidance and governance through playbooks, training and resources to support the business to execute in a consistent and impactful manner Be seen as an SME championing strong customer engagement though omnichannel strategies Build digital content ensuring consistent messaging, visuals and positioning across all channels and platforms Support brand teams with their communication and messaging goals across non personal channels Enhance and evolve Sobi’s HCP portal (SobiPro), incorporating industry best practices Co‑create channel capability with global and affiliate colleagues, providing strategic guidance Set clear KPI’s and monitor campaigns to track performance and suggest enhancements Support line manager to develop omnichannel and digital roadmap for the region(s) Proactively assess future trends in customer engagement to accelerate our capability and provide Sobi with a competitive edge Operate with high ethical standards in line with the Sobi corporate values and SOPs by ensuring ongoing completion of all required initial and ongoing training in local regulations and policies, and adherence to those regulations and policies This is a highly networked role, with a requirement to work cross‑functionally and cross‑company. Qualifications University degree level education – Marketing, Engineering, Data or Computer Science Digital / omnichannel experience at regional or global, including leading extensive digital projects within the pharmaceutical industry Additional commercial experiences including sales, marketing and business intelligence Knowledge of analytic skills, Qlick / Power BI Experience with CRM ecosystems such as Veeva including campaign manager Desirable experience in data flows / warehouse Ability to communicate complex digital strategies in simple, compelling narratives Cross‑cultural leadership, effective communication and team working skills Multi stakeholder project management and leadership experience, delivering results on time and within budget Flexibility, ability to manage change and operate in an environment of uncertainty Fluency in written and spoken English Additional European language skill is desirable Additional Information All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease. Why Join Us? We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day‑to‑day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you. We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff. Sobi Culture At Sobi, we refuse to accept the status quo. This is because we have witnessed first‑hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them. As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground‑breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth. An Equal Opportunity Employer Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and / or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate. Sobi is an affirmative action and equal opportunity employer. Disabled / Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to #J-18808-Ljbffr