CRM Expert Coordinator

Company Description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading

At Leo Burnett, we understand that creativity has the power to transform human behavior. It's the core belief behind what we call HumanKind, focusing on people and purposes. Our strength lies in the professionalism of our teams, combining strategic rigor, a multidisciplinary approach, and high doses of creativity to deliver unique and personalized value propositions that drive our clients' brand growth. We aspire to be the best creators of ideas that truly resonate with people.

Overview
As a Local CRM Expert / Coordinator, you will implement and coordinate CRM initiatives for the local

market to strengthen loyalty and reduce churn. You will work closely with central and local teams to ensure

consistent CRM strategies, adapt campaigns, and integrate new channels. You will also work with the

Customer Data Platform (CDP) and, in partnership with media and CRO teams, ensure omnichannel follow-

up of the CRM strategy in alignment with the omnichannel strategist.

Responsibilities
Coordination with the Central Team:
Define and validate audiences, campaign types, and segmentations aligned with the global strategy.

Ensure proper application of CRM and marketing automation guidelines.

CRM Campaign Management
Adapt and deploy multichannel campaigns (email, SMS, push notifications)

Prepare briefs for creative and technical teams (content, integration, routing).

Monitor timelines and budgets to ensure quality and on-time delivery.

Coordination Of The Commercial Action Plan
Integrate local offers and commercial actions into CRM campaigns.

Collaborate with marketing and brand teams to align priorities.

Development Of New CRM Channels
Contribute to channel expansion: call center activation, WhatsApp, in addition to existing channels.

Analysis And Reporting
Track campaign performance (KPIs: open rate, click rate, conversion, unsubscribe).

Produce regular reports (monthly, quarterly) with optimization recommendations.

Omnichannel Coordination And CDP
Work with the CDP to leverage data for personalization and targeting.

Coordinate with media and CRO teams to ensure omnichannel consistency in partnership with the

omnichannel strategist.

Qualifications
Technical & Marketing Skills

• Proven CRM experience (agency or client-side).
• Good knowledge of CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud,

Adobe Campaign).

• Strong data culture: segmentation, triggers, relational KPIs.
• Ability to analyze campaigns and interpret reports.

Behavioral Skills

• Excellent coordination across multiple stakeholders (local, central, partners).
• Rigor, organization, autonomy.
• Collaborative mindset and solution-oriented approach.
• Ability to work in agile project mode.

EDUCATION

• Master's degree in business, marketing, communication, or digital.
• Specialization in CRM / relationship marketing is a plus.

Additional Information
Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important
• Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
• Ommm Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.